Whisky - EU-27
EU-27- Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Whisky market amounts to US$9.3bn in 2024.
- Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$5.2bn in 2024.
- Revenue, combined amounts to US$14.5bn in 2024.
- The revenue, at home is expected to grow annually by 1.49% (CAGR 2024-2029).
- In global comparison, most revenue, at home is generated India (US$17bn in 2024).
- In relation to total population figures, the average revenue per capita, at home of US$20.77 are generated in 2024.
- In the Whisky market, volume, at home is expected to amount to 373.2m L by 2024.
- Volume, out-of-home is expected to amount to 59.7m L in 2024.
- Volume, combined is expected to amount to 432.9m L in 2024.
- The Whisky market is expected to show a volume growth, at home of -0.9% in 2025.0.
- The average volume per person, at home in the Whisky market is expected to amount to 0.83L in 2024.
- Key regions:
- China,
- Worldwide,
- United Kingdom,
- Russia,
- India
Definition:
Whisky (in the U.S. and Ireland: Whiskey) is a distilled alcoholic beverage derived from fermented grains that has been aged in wooden casks for a duration of a minimum of three years. When it comes to the alcohol content of whisky, it usually holds at least 40% alcohol by volume (ABV).
Additional information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.
Key players include Diageo (e.g., Johnnie Walker, Crown Royal), Pernod Ricard, Brown-Forman (e.g., Jack Daniel's), and Beam Suntory (Jim Bean).In-Scope
- Whisky, such as Jack Daniel's Tenessee Whiskey
- Scotch Whisky, such as Johnnie Walker
Out-Of-Scope
- RTD Cocktails
