Tequila - Eastern Asia
Eastern Asia- Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Tequila market amounts to US$1.32bn in 2024.
- Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$218.80m in 2024.
- Revenue, combined amounts to US$1.54bn in 2024.
- The revenue, at home is expected to grow annually by 4.06% (CAGR 2024-2029).
- In global comparison, most revenue, at home is generated United States (US$13bn in 2024).
- In relation to total population figures, the average revenue per capita, at home of US$0.81 are generated in 2024.
- In the Tequila market, volume, at home is expected to amount to 33.80m L by 2024.
- Volume, out-of-home is expected to amount to 2.53m L in 2024.
- Volume, combined is expected to amount to 36.33m L in 2024.
- The Tequila market is expected to show a volume growth, at home of 3.77% in 2025.0.
- The average volume per person, at home in the Tequila market is expected to amount to 0.02L in 2024.
Definition:
Tequila is a distilled alcoholic beverage made primarily from the blue agave plant (Agave tequilana) in Mexico. The production of tequila is regulated by Mexican law to ensure its authenticity and quality. Tequila may only be produced in the states of Jalisco, Guanajuato, Michoacán, Nayarit, and Tamaulipas. Both tequila 100% and tequila mixto are included in this market.
Additional information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.
Key players include Proximo Spirits (e.g., Jose Cuervo and 1800), Diageo (e.g., Don Julio and Casamigos), Bacardi (e.g., Patrón and Cazadores), and Brown-Forman (El Jimador).In-Scope
- Tequila 100%, such as Don Julio Blanco Tequila
- Tequila mixto, such as Jose Cuervo Especial Resposado
Out-Of-Scope
- Other Mezcals, such as Lalocura
