Beer - Eastern Asia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$53.0bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$98.6bn in 2024.
Revenue, combined amounts to US$151.6bn in 2024.
The revenue, at home is expected to grow annually by 0.60% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$32.46 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 26.2bn L by 2024.
Volume, out-of-home is expected to amount to 21.2bn L in 2024.
Volume, combined is expected to amount to 47.4bn L in 2024.
The Beer market is expected to show a volume growth, at home of -2.1% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 16.01L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Eastern Asia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Beer market in Eastern Asia have shifted towards premium and craft beers, reflecting a growing demand for higher quality and more diverse options. Consumers are increasingly seeking unique and flavorful beers, leading to a rise in the popularity of craft breweries and microbreweries. This trend is particularly evident in countries like Japan and South Korea, where there has been a surge in the number of craft beer producers and a corresponding increase in consumer interest. Trends in the Beer market in Eastern Asia also include the growing popularity of low-alcohol and non-alcoholic beers. Health-conscious consumers are seeking alternatives to traditional high-alcohol beers, leading to an increased demand for lighter options. This trend is driven by factors such as changing lifestyles, increased awareness of health and wellness, and a desire for more responsible drinking habits. Local special circumstances in Eastern Asia have also contributed to the development of the Beer market. For example, in China, the world's largest beer market, there has been a shift towards premium and imported beers due to rising incomes and changing consumer tastes. The Chinese government's anti-corruption campaign has also had an impact on the market, as it has led to a decline in sales of high-end alcoholic beverages and a corresponding increase in demand for more affordable options. Underlying macroeconomic factors have also influenced the Beer market in Eastern Asia. Economic growth in the region has led to an expansion of the middle class and increased disposable incomes, enabling more consumers to afford premium and craft beers. Additionally, urbanization and Westernization have played a role in shaping consumer preferences, as urban dwellers are more likely to be exposed to international trends and have access to a wider range of beer options. In conclusion, the Beer market in Eastern Asia is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The rise of premium and craft beers, the popularity of low-alcohol and non-alcoholic options, and the influence of factors such as rising incomes and urbanization are all contributing to the development of the market in this region.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.