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Liqueurs & Other Spirits - Eastern Asia

Eastern Asia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Liqueurs & Other Spirits market amounts to US$179.5bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$37.4bn in 2024.
  • Revenue, combined amounts to US$216.9bn in 2024.
  • The revenue, at home is expected to grow annually by 2.47% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated China (US$140bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$109.80 are generated in 2024.
  • In the Liqueurs & Other Spirits market, volume, at home is expected to amount to 17.0bn L by 2024.
  • Volume, out-of-home is expected to amount to 1.3bn L in 2024.
  • Volume, combined is expected to amount to 18.2bn L in 2024.
  • The Liqueurs & Other Spirits market is expected to show a volume growth, at home of 0.6% in 2025.0.
  • The average volume per person, at home in the Liqueurs & Other Spirits market is expected to amount to 10.38L in 2024.

Definition:

Liqueurs & Other Spirits encompass all other spirits not previously mentioned as well as ready-to-drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

In-Scope

  • Liqueurs, such as Ramazzotti
  • Korn, such as Nordhäuser Korn
  • Ouzo, such as Ouzo 12
  • RTD Cocktails
  • Alcopops
  • Other spirits not named elsewhere

Out-Of-Scope

  • Whisky
  • Vodka
  • Rum
  • Gin
  • Brandy
  • Tequila
  • Soju

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jun 2024

Source: Statista Market Insights

Most recent update: Jun 2024

Source: Statista Market Insights

Volume

Most recent update: Jun 2024

Source: Statista Market Insights

Most recent update: Jun 2024

Source: Statista Market Insights

Price

Most recent update: Jun 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Jun 2024

Source: Statista Market Insights

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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