Market Insights Consumer Alcoholic Drinks

Spirits - Central Asia

Central Asia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1,693.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$191.2m in 2024.
Revenue, combined amounts to US$1,884.0m in 2024.
The revenue, at home is expected to grow annually by 4.58% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$21.36 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 217.5m L by 2024.
Volume, out-of-home is expected to amount to 10.1m L in 2024.
Volume, combined is expected to amount to 227.6m L in 2024.
The Spirits market is expected to show a volume growth, at home of -1.3% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 2.74L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Central Asia has been experiencing steady growth in recent years. Customer preferences in the region are shifting towards premium and craft spirits, driven by a growing middle class and increasing disposable income. This trend is expected to continue in the coming years.

Customer preferences: Consumers in Central Asia are increasingly seeking high-quality and unique spirits. They are willing to pay a premium for craft spirits that offer a distinct taste and story. This preference for premium spirits is driven by a desire for exclusivity and a growing appreciation for craftsmanship. Additionally, health-conscious consumers are also turning to spirits with natural and organic ingredients.

Trends in the market: One of the key trends in the Spirits market in Central Asia is the rise of local distilleries and craft spirits. These small-scale producers are gaining popularity among consumers who are looking for authentic and locally-made products. Craft spirits offer a wide range of flavors and unique production methods, appealing to the adventurous and discerning consumer. Another trend in the market is the growing popularity of whiskey and vodka. Whiskey, in particular, has seen a surge in demand due to its perceived sophistication and status symbol. Vodka, on the other hand, remains a staple in the region, with consumers appreciating its versatility and affordability.

Local special circumstances: Central Asia has a rich heritage of traditional alcoholic beverages, such as arak and rakia. These local spirits have a loyal customer base and are deeply ingrained in the cultural fabric of the region. While the market for traditional spirits remains strong, there is also a growing interest in exploring international spirits and experimenting with new flavors.

Underlying macroeconomic factors: The growth of the Spirits market in Central Asia can be attributed to several macroeconomic factors. The region has experienced robust economic growth in recent years, leading to an increase in disposable income and a growing middle class. This has resulted in higher spending power and an increased willingness to indulge in premium spirits. Furthermore, the region has witnessed a rise in tourism, with more international visitors exploring the countries of Central Asia. This influx of tourists has created a demand for international spirits and has contributed to the growth of the market. In conclusion, the Spirits market in Central Asia is evolving to meet the changing preferences of consumers. The demand for premium and craft spirits is on the rise, driven by a growing middle class and increasing disposable income. Local distilleries and traditional spirits continue to play a significant role in the market, while international spirits are gaining popularity among adventurous consumers. The underlying macroeconomic factors, such as economic growth and tourism, are fueling the growth of the market and are expected to continue driving its development in the coming years.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.