Beer - Central Asia

The Beer market in Central Asia has been experiencing significant growth in recent years. This can be attributed to a variety of factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Central Asia, there has been a shift in customer preferences towards beer as a popular alcoholic beverage. This can be attributed to the increasing popularity of beer as a social drink, especially among the younger population. Customers are also becoming more interested in trying different types of beer, including craft beers and imported brands. This has led to a wider variety of beer options being available in the market, catering to different customer preferences.

Trends in the market: One of the key trends in the beer market in Central Asia is the rise of craft breweries. Craft breweries are smaller, independent breweries that produce beer in small batches, often using traditional brewing methods and high-quality ingredients. This trend has gained popularity among beer enthusiasts who appreciate the unique flavors and styles offered by craft breweries. As a result, there has been an increase in the number of craft breweries in Central Asia, offering a wide range of craft beers to cater to the growing demand. Another trend in the market is the growing popularity of flavored beers. Flavored beers, such as fruit-infused beers or beers with added spices, have gained traction among customers who are looking for new and exciting flavors. This trend has been driven by the increasing demand for innovative and unique beer options.

Local special circumstances: Central Asia has a rich cultural heritage and a long history of beer production. This has created a strong beer-drinking culture in the region, with beer being an integral part of social gatherings and celebrations. Additionally, the region has a favorable climate for growing barley, which is the main ingredient in beer production. These local special circumstances have contributed to the growth of the beer market in Central Asia.

Underlying macroeconomic factors: The beer market in Central Asia has also been influenced by underlying macroeconomic factors. Economic growth in the region has led to an increase in disposable income, allowing consumers to spend more on leisure activities, including drinking beer. Additionally, the growing tourism industry in Central Asia has attracted international visitors who are interested in experiencing the local culture, including trying the region's beer offerings. These factors have contributed to the growth of the beer market in Central Asia. In conclusion, the Beer market in Central Asia is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of craft breweries, the popularity of flavored beers, the region's strong beer-drinking culture, and favorable economic conditions have all contributed to the development of the beer market in Central Asia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.