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Brandy - EU-27

EU-27
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Brandy market amounts to US$5.2bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.4bn in 2024.
  • Revenue, combined amounts to US$7.6bn in 2024.
  • The revenue, at home is expected to grow annually by 1.73% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$11.54 are generated in 2024.
  • In the Brandy market, volume, at home is expected to amount to 253.9m L by 2024.
  • Volume, out-of-home is expected to amount to 37.1m L in 2024.
  • Volume, combined is expected to amount to 291.0m L in 2024.
  • The Brandy market is expected to show a volume growth, at home of -0.8% in 2025.0.
  • The average volume per person, at home in the Brandy market is expected to amount to 0.57L in 2024.

Definition:

Brandy refers to distilled spirits, such as cognac or Armagnac, which are made from fermented fruit juice, most commonly grapes.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Hennessy.

In-Scope

  • Brandy, such as Mansion House French Brandy
  • Fruit Brandy, such as Calvados
  • Cognac, such as Hennessy VS Cognac

Out-Of-Scope

  • RTD Cocktails

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jun 2024

Source: Statista Market Insights

Most recent update: Jun 2024

Source: Statista Market Insights

Volume

Most recent update: Jun 2024

Source: Statista Market Insights

Most recent update: Jun 2024

Source: Statista Market Insights

Key Players

Most recent update: Mar 2024

Source: Statista Market Insights

Price

Most recent update: Jun 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Jun 2024

Source: Statista Market Insights

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

Explore more high-quality data on related topic

Brandy market in the U.S. - Statistics & Facts

Like all segments of the spirits industry, Brandy has suffered from the lockdowns of the pandemic and the inflation that followed the invasion of Ukraine. It can't be said that the segment has fully recovered. Brandy is a type of spirit distilled from wine. Cognac and Armagnac are renowned varieties often generalized as French brandy. Although France is known for its production of these varieties, brandy is produced and consumed all over the world.
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