Cider, Perry & Rice Wine - Ukraine

The Cider, Perry & Rice Wine market in Ukraine has been experiencing significant growth in recent years. Customer preferences in Ukraine have been shifting towards alternative alcoholic beverages such as cider, perry, and rice wine. This can be attributed to a growing interest in exploring new flavors and experiences among consumers. Additionally, these beverages are often perceived as healthier alternatives to traditional alcoholic drinks, which aligns with the increasing focus on health and wellness in the country. One of the key trends in the market is the introduction of innovative flavors and product variations. Manufacturers are constantly experimenting with different ingredients and production techniques to create unique and appealing products. This has helped to attract a wider consumer base and has contributed to the overall growth of the market. Another trend in the market is the increasing availability of locally produced cider, perry, and rice wine. Ukrainian consumers are showing a preference for locally made products, as they are often perceived as being of higher quality and supporting local businesses. This has led to the emergence of small-scale producers who are able to cater to the specific tastes and preferences of the local market. Local special circumstances, such as the abundance of fruit orchards in Ukraine, have also played a role in the development of the cider, perry, and rice wine market. The country has a long history of fruit cultivation, particularly apples and pears, which are key ingredients in these beverages. This availability of local produce has made it easier for manufacturers to source high-quality ingredients and has contributed to the growth of the market. Underlying macroeconomic factors have also influenced the development of the market. Ukraine has experienced economic growth in recent years, which has led to an increase in disposable income among consumers. This has allowed for greater spending on non-essential items, including alcoholic beverages. Additionally, changing demographics, such as an increasing young and urban population, have created new opportunities for market growth. Overall, the Cider, Perry & Rice Wine market in Ukraine is developing due to changing customer preferences, innovative product offerings, local special circumstances, and underlying macroeconomic factors. As consumers continue to seek out new and unique experiences, it is likely that the market will continue to grow and evolve in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.