Cider, Perry & Rice Wine - Togo

Togo

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$71.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.4m in 2024.
Revenue, combined amounts to US$75.2m in 2024.
The revenue, at home is expected to grow annually by 2.88% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$7.75 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 49.4m L by 2024.
Volume, out-of-home is expected to amount to 1.1m L in 2024.
Volume, combined is expected to amount to 50.5m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of 1.2% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 5.33L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Togo is experiencing significant growth and development.

Customer preferences: In Togo, there is a growing preference for alcoholic beverages that offer unique flavors and cultural experiences. Consumers are increasingly seeking out products that are distinct from traditional beers and spirits. This has led to an increased demand for Cider, Perry, and Rice Wine, which provide a refreshing and different taste compared to other alcoholic beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Togo is the introduction of new flavors and variants. Manufacturers are constantly innovating to cater to the evolving tastes of consumers. This includes the introduction of fruit-infused ciders, such as apple and mango, which have gained popularity among Togolese consumers. Additionally, there is a growing trend of incorporating local ingredients and traditional brewing methods, which adds a unique touch to the products and appeals to consumers looking for authentic experiences.

Local special circumstances: The cultural diversity in Togo plays a significant role in the development of the Cider, Perry & Rice Wine market. Togo is home to various ethnic groups, each with its own traditional beverages and brewing techniques. This has created a market for locally-produced ciders, perrys, and rice wines that showcase the rich cultural heritage of the country. Consumers in Togo appreciate the opportunity to explore and support local brands that offer a taste of their own traditions.

Underlying macroeconomic factors: The economic growth and increasing disposable income in Togo have contributed to the development of the Cider, Perry & Rice Wine market. As consumers have more spending power, they are able to explore and experiment with different alcoholic beverages. This has created a demand for premium and specialty products, including ciders, perrys, and rice wines. Additionally, the tourism industry in Togo has been growing, attracting both domestic and international visitors. These tourists often seek out unique and local experiences, including trying traditional beverages like ciders, perrys, and rice wines. This has further fueled the growth of the market. In conclusion, the Cider, Perry & Rice Wine market in Togo is experiencing growth and development driven by changing customer preferences, the introduction of new flavors and variants, the influence of local special circumstances, and the underlying macroeconomic factors of economic growth and increasing disposable income.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.