Cider, Perry & Rice Wine - Tanzania

Tanzania

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$5.2bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$249.5m in 2024.
Revenue, combined amounts to US$5.5bn in 2024.
The revenue, at home is expected to grow annually by 4.99% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$75.38 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 3.5bn L by 2024.
Volume, out-of-home is expected to amount to 100.0m L in 2024.
Volume, combined is expected to amount to 3.6bn L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of 1.2% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 50.20L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Tanzania has witnessed significant growth in recent years.

Customer preferences: Tanzanian consumers are increasingly showing a preference for alcoholic beverages that offer a unique and refreshing taste. Cider, Perry & Rice Wine, with their distinct flavors and aromas, have gained popularity among the local population. These beverages are seen as a refreshing alternative to traditional alcoholic drinks, such as beer and spirits.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Tanzania is the growing demand for locally produced beverages. Consumers are increasingly seeking products that are made using locally sourced ingredients, as they perceive them to be more authentic and of higher quality. This trend has led to the emergence of several local brands that cater to this demand. Additionally, there has been an increase in the number of craft cider and rice wine producers, who focus on creating small-batch, artisanal products that appeal to discerning consumers. Another trend in the market is the rising popularity of flavored variants of cider, perry, and rice wine. Manufacturers are introducing innovative flavors, such as mango, pineapple, and passion fruit, to attract consumers who are looking for unique taste experiences. These flavored variants have been well-received by the Tanzanian market, as they offer a refreshing and tropical twist to traditional cider and rice wine.

Local special circumstances: The Tanzanian market for Cider, Perry & Rice Wine is unique due to the country's rich agricultural resources. Tanzania is known for its abundant fruit orchards and rice fields, which provide a plentiful supply of raw materials for the production of these beverages. Local producers have capitalized on this advantage by sourcing high-quality fruits and rice locally, thereby reducing production costs and ensuring the freshness of their products. Furthermore, Tanzania's growing tourism industry has also contributed to the development of the Cider, Perry & Rice Wine market. Tourists visiting the country are keen to explore local flavors and experience the authentic taste of Tanzania. As a result, there is a growing demand for locally produced alcoholic beverages, including cider, perry, and rice wine, which offer a unique taste experience that reflects the country's culture and traditions.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Tanzania can be attributed to several macroeconomic factors. The country has experienced a steady increase in disposable income levels, which has led to a rise in consumer spending on premium and specialty beverages. Additionally, the expanding middle class in Tanzania has led to a shift in consumer preferences towards more sophisticated and diverse alcoholic beverages. Furthermore, the government's efforts to promote local industries and reduce import dependency have also played a role in the development of the Cider, Perry & Rice Wine market. The government has implemented policies and initiatives to support local producers, such as providing financial incentives and improving infrastructure for the agricultural sector. These measures have encouraged the growth of the local cider, perry, and rice wine industry, as well as increased consumer confidence in locally produced products. In conclusion, the Cider, Perry & Rice Wine market in Tanzania is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for unique and refreshing alcoholic beverages, the emergence of local brands and craft producers, and the country's rich agricultural resources and growing tourism industry have all contributed to the development of this market. As disposable income levels rise and consumer preferences continue to evolve, the Cider, Perry & Rice Wine market in Tanzania is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.