Spirits - Tanzania | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$308.1m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$8.1m in 2024.
Revenue, combined amounts to US$316.2m in 2024.
The revenue, at home is expected to grow annually by 4.91% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$146bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$4.44 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 25.6m L by 2024.
Volume, out-of-home is expected to amount to 406.3k L in 2024.
Volume, combined is expected to amount to 26.0m L in 2024.
The Spirits market is expected to show a volume growth, at home of 1.1% in 2025.0.
The average volume per person, at home in the Spirits market is expected to amount to 0.37L in 2024.

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Whisky, such as Jack Daniel's Tenessee Whiskey
Vodka, such as Absolut Vodka
Rum, such as Bacardi Rum
Gin, such as Ginebra San Miguel
Brandy, such as Ararat Brandy

Wine, such as Red Wine
Beer, such as Budweiser
Non-Alcoholic Spirits, such as Tanqueray 0.0

The Spirits market in Tanzania has been experiencing significant growth in recent years.

Customer preferences: Tanzanian consumers have shown a growing interest in spirits, particularly in urban areas. This can be attributed to several factors, including changing lifestyles, increased disposable income, and a desire for more sophisticated and diverse beverage options. Additionally, the influence of Western culture and the rise of social media have also contributed to the growing popularity of spirits among young adults in Tanzania.

Trends in the market: One of the key trends in the spirits market in Tanzania is the increasing demand for premium and imported spirits. Tanzanian consumers are becoming more discerning in their choices and are willing to pay a premium for high-quality products. This trend is driven by a desire for status and prestige, as well as a growing appreciation for the craftsmanship and unique flavors offered by premium spirits. As a result, there has been a surge in the availability of imported spirits in the Tanzanian market, catering to the demand for international brands. Another notable trend in the market is the rise of locally produced spirits. Tanzanian consumers are increasingly seeking out products that are made in their own country, as they value supporting local businesses and promoting economic growth. This trend has led to the emergence of local distilleries and the production of spirits using traditional Tanzanian ingredients and flavors. These locally produced spirits often have a distinct taste and appeal to consumers looking for authentic and unique experiences.

Local special circumstances: The spirits market in Tanzania is also influenced by local cultural and religious factors. Tanzania is a predominantly Muslim country, and as such, there are certain restrictions on the consumption and sale of alcoholic beverages. However, the demand for spirits remains strong, particularly among non-Muslim populations and tourists. This has led to the development of a niche market for spirits that cater to these specific consumer segments.

Underlying macroeconomic factors: The growth of the spirits market in Tanzania can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, resulting in an increase in disposable income among Tanzanian consumers. This has allowed for greater spending on luxury and non-essential items, including spirits. Furthermore, the tourism industry in Tanzania has been booming, attracting a large number of international visitors. This has created a demand for a wide range of alcoholic beverages, including spirits, to cater to the preferences of tourists. The growth of the tourism industry has also contributed to the availability of imported spirits in the market, as well as the development of tourism-focused products. In conclusion, the spirits market in Tanzania is experiencing growth due to changing consumer preferences, including a desire for premium and imported spirits, as well as locally produced options. The market is also influenced by local cultural and religious factors, as well as underlying macroeconomic factors such as economic growth and the booming tourism industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.