Cider, Perry & Rice Wine - Sweden

The Cider, Perry & Rice Wine market in Sweden has been experiencing significant growth in recent years.

Customer preferences: Swedish consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to changing consumer tastes and preferences, as well as a desire for new and unique drinking experiences. These beverages offer a refreshing and flavorful alternative to traditional wines and beers, appealing to a wide range of consumers. Additionally, the perceived health benefits associated with these beverages, such as being gluten-free and lower in alcohol content, have also contributed to their popularity among health-conscious consumers.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Sweden is the increasing demand for locally produced and artisanal products. Swedish consumers have shown a preference for beverages that are made using traditional methods and locally sourced ingredients. This trend aligns with the broader movement towards supporting local businesses and reducing carbon footprints. As a result, there has been a rise in the number of small-scale cideries and wineries in Sweden, offering unique and high-quality products to meet this demand. Another trend in the market is the introduction of innovative flavors and product variations. Cider, perry, and rice wine producers in Sweden are constantly experimenting with new ingredients and flavors to cater to evolving consumer preferences. This includes the use of locally sourced fruits and botanicals, as well as the incorporation of unique flavor combinations. These innovative offerings not only attract new consumers but also encourage existing customers to explore different options within the category.

Local special circumstances: Sweden's climate and geography play a significant role in shaping the Cider, Perry & Rice Wine market in the country. The cool climate and abundance of apple orchards make Sweden an ideal location for cider production. This has led to a strong tradition of cider-making in the country, with many producers utilizing locally grown apples to create their products. Similarly, the availability of pears and rice in Sweden has also contributed to the production of perry and rice wine, respectively. Furthermore, Sweden's strict alcohol regulations have had an impact on the market. The state-run alcohol retail monopoly, Systembolaget, controls the sale of alcoholic beverages in the country. This has created a unique distribution system, with producers needing to have their products approved and listed by Systembolaget in order to be sold legally. While this can pose challenges for smaller producers, it also ensures a certain level of quality and reliability for consumers.

Underlying macroeconomic factors: The overall growth of the Cider, Perry & Rice Wine market in Sweden can be attributed to several macroeconomic factors. Firstly, the country's strong economy and high disposable income levels have allowed consumers to explore and indulge in new drinking experiences. Additionally, the increasing trend towards healthier lifestyles and conscious consumption has driven demand for beverages that are perceived as being more natural and better for the environment. Furthermore, Sweden's tourism industry has played a role in driving the growth of the market. The country's reputation as a tourist destination, particularly for its natural beauty and outdoor activities, has attracted visitors from around the world. As a result, there has been an increased demand for locally produced beverages, such as cider, perry, and rice wine, as tourists seek to experience and take home a taste of Sweden. In conclusion, the Cider, Perry & Rice Wine market in Sweden is experiencing growth due to changing consumer preferences, including a desire for alternative alcoholic beverages and a preference for locally produced and artisanal products. The introduction of innovative flavors and variations, as well as Sweden's climate and strict alcohol regulations, further contribute to the market's development. The underlying macroeconomic factors of a strong economy, high disposable income levels, and the influence of the tourism industry also play a significant role in driving the market's growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.