Market Insights Consumer Alcoholic Drinks

Spirits - Sweden

Sweden

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$766.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$708.4m in 2024.
Revenue, combined amounts to US$1,475.0m in 2024.
The revenue, at home is expected to grow annually by 1.70% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$71.84 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 14.7m L by 2024.
Volume, out-of-home is expected to amount to 2,679.0k L in 2024.
Volume, combined is expected to amount to 17.3m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.4% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 1.37L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Sweden has been experiencing significant growth in recent years.

Customer preferences: Swedish consumers have shown a growing interest in premium and craft spirits, seeking unique and high-quality products. This trend can be attributed to an increasing emphasis on quality and authenticity, as well as a desire for more personalized and experiential consumption. Consumers are willing to pay a premium for spirits that are locally produced, sustainable, and have a distinct flavor profile. There is also a rising demand for spirits with lower alcohol content, as health and wellness concerns become more prevalent.

Trends in the market: One of the key trends in the Swedish Spirits market is the rise of craft distilleries. These smaller, independent producers are capitalizing on the demand for unique and artisanal spirits. Craft distilleries often focus on using locally sourced ingredients and traditional production methods, which appeals to consumers looking for authenticity and a connection to the local culture. This trend has led to a diversification of the spirits market, with a wide range of innovative and niche products now available. Another trend in the market is the growing popularity of flavored spirits. Swedish consumers are increasingly interested in spirits that offer unique and exciting flavor profiles, such as fruit-infused vodkas or botanical gins. This trend is driven by the desire for new taste experiences and the influence of mixology culture, as consumers experiment with creating their own cocktails at home.

Local special circumstances: Sweden has a strong tradition of alcohol consumption, with spirits playing a significant role in social and cultural gatherings. However, the Swedish government has implemented strict regulations on alcohol sales and advertising, including high taxes and a state monopoly on retail sales. These regulations have created a unique market environment, with consumers having limited access to spirits and higher prices compared to other countries. Despite these challenges, the spirits market in Sweden continues to thrive, driven by consumer demand for premium and unique products.

Underlying macroeconomic factors: The Swedish economy has been performing well in recent years, with strong GDP growth and low unemployment rates. This has contributed to increased consumer spending power, allowing consumers to indulge in higher-priced spirits and premium products. Additionally, Sweden has a well-established welfare system and high standards of living, which have created a favorable environment for the spirits market. The country's strong focus on sustainability and environmental responsibility has also influenced consumer preferences, with a growing demand for spirits produced using organic and locally sourced ingredients.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.