Non-Alcoholic Drinks - Sweden

The Non-Alcoholic Drinks market in Sweden is experiencing steady growth due to changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Sweden are shifting towards healthier beverage options, with a growing demand for natural and organic drinks. Consumers are becoming more health-conscious and are actively seeking out non-alcoholic beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is driven by a desire for a healthier lifestyle and a greater awareness of the potential health risks associated with excessive sugar consumption. As a result, there is a growing demand for products such as flavored water, herbal teas, and functional beverages that offer health benefits. In addition, there is a rising interest in sustainable and environmentally-friendly products in Sweden. Consumers are increasingly concerned about the environmental impact of their choices and are looking for non-alcoholic drinks that are produced using sustainable practices and packaging. This has led to an increase in the popularity of brands that prioritize sustainability and use eco-friendly materials. Trends in the market also include the growing popularity of non-alcoholic alternatives to traditional alcoholic beverages. This is driven by a variety of factors, including changing social norms, health concerns, and a desire for more inclusive social experiences. Non-alcoholic beers, wines, and spirits are gaining traction in Sweden as consumers seek out options that allow them to enjoy the taste and experience of their favorite alcoholic drinks without the negative effects of alcohol. Local special circumstances in Sweden also contribute to the development of the Non-Alcoholic Drinks market. The country has a strong culture of health and wellness, with a high proportion of the population engaging in regular exercise and maintaining a healthy diet. This creates a favorable environment for the growth of the non-alcoholic drinks sector, as consumers are actively seeking out products that align with their health-conscious lifestyle. Furthermore, Sweden has a well-developed retail infrastructure, with a wide range of distribution channels available to non-alcoholic beverage manufacturers. This allows for easy access to the market and provides opportunities for both domestic and international brands to reach a large consumer base. Underlying macroeconomic factors, such as a stable economy and high disposable income levels, also contribute to the growth of the Non-Alcoholic Drinks market in Sweden. Consumers have the financial means to prioritize their health and are willing to spend more on premium and healthier beverage options. In conclusion, the Non-Alcoholic Drinks market in Sweden is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for healthier, natural, and sustainable beverage options is driving the growth of the market, while the country's strong culture of health and wellness, well-developed retail infrastructure, and favorable macroeconomic conditions provide a conducive environment for the sector to flourish.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.