Home & Laundry Care - Sweden | Statista Market Forecast

The Home & Laundry Care market in Sweden is projected to generate a revenue of US$439.20m in 2024.
It is anticipated to experience an annual growth rate of 3.67% (CAGR 2024-2029).
Among the market segments, Laundry Care holds the largest share with a market volume of US$218.60m in 2024.
When compared globally, United States leads in revenue generation with US$32bn in 2024.
In terms of per person revenues, in Sweden generates US$41.15 in 2024.
Furthermore, online sales are expected to contribute 11.7% of the total revenue in the Home & Laundry Care market by 2024.
Swedish consumers are increasingly opting for eco-friendly and sustainable home and laundry care products, reflecting their strong commitment to environmental conservation.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Sweden is experiencing mild growth, influenced by shifting consumer preferences towards eco-friendly products, increased focus on hygiene, and the convenience of effective cleaning solutions that cater to modern lifestyles.

Customer preferences: Consumers in Sweden are increasingly prioritizing sustainable and eco-friendly home and laundry care products, reflecting a cultural shift towards environmental responsibility. This trend is further fueled by a younger demographic that values transparency in sourcing and production practices. Additionally, the emphasis on hygiene has led to a rising demand for products that not only clean but also disinfect, aligning with heightened health consciousness in daily routines. Convenience remains key, with consumers favoring multi-functional solutions that simplify their cleaning tasks while aligning with their eco-conscious values.

Trends in the market: In Sweden, the Home & Laundry Care market is experiencing a significant shift towards sustainable and eco-friendly products, driven by a growing consumer base that prioritizes environmental responsibility. This trend is particularly pronounced among younger consumers who demand transparency in sourcing and production. Moreover, the heightened focus on hygiene has led to an increased demand for cleaning products that offer both cleaning and disinfecting properties. Convenience remains paramount, as consumers seek multifunctional solutions that simplify their routines while adhering to eco-friendly values, posing new opportunities and challenges for industry stakeholders.

Local special circumstances: In Sweden, the Home & Laundry Care market is shaped by the country’s commitment to sustainability and stringent environmental regulations. The unique Nordic climate influences product formulations, as consumers seek solutions that effectively combat moisture and mildew. Additionally, Sweden's strong emphasis on circular economy principles drives demand for refillable and reusable packaging. Culturally, there is a collective consciousness around reducing waste and a preference for locally produced goods, which further shapes consumer choices and encourages brands to innovate sustainably, setting the market apart from others.

Underlying macroeconomic factors: The Home & Laundry Care market in Sweden is significantly influenced by macroeconomic factors such as consumer spending power, inflation rates, and sustainability initiatives. The strong national economy, characterized by low unemployment and robust GDP growth, supports higher discretionary spending on eco-friendly products. Additionally, global trends towards sustainability and green consumerism are echoed in Sweden’s fiscal policies, which incentivize environmentally friendly practices. Fluctuations in raw material costs due to global supply chain dynamics also impact pricing strategies. Furthermore, increasing awareness of climate change is prompting consumers to prioritize sustainable brands, driving innovation in product offerings within the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.