Cider, Perry & Rice Wine - Nordics

The Cider, Perry & Rice Wine market in the Nordics has been seeing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Nordics have been shifting towards lighter and more refreshing alcoholic beverages, which has contributed to the growth of the Cider, Perry & Rice Wine market. Consumers are increasingly looking for alternatives to traditional beer and wine, and the unique flavors and lower alcohol content of these beverages have made them a popular choice. Additionally, the natural and organic qualities of many products in this category align with the growing trend towards healthier and more sustainable consumption. One of the key trends in the market is the increasing popularity of craft and artisanal products. Consumers in the Nordics have a strong appreciation for locally produced and high-quality beverages, and this has created opportunities for small-scale cider and rice wine producers. These products often have unique flavor profiles and are made using traditional methods, which appeals to consumers who are looking for something different and authentic. Another trend in the market is the rise of flavored and fruit-infused ciders and rice wines. Manufacturers have been introducing a wide range of flavors, such as apple, pear, berry, and citrus, to cater to different consumer preferences. These flavored products have gained popularity among younger consumers who are looking for more adventurous and innovative options. In addition to changing customer preferences, there are also local special circumstances that have contributed to the growth of the Cider, Perry & Rice Wine market in the Nordics. The region has a strong tradition of cider and perry production, particularly in countries like Sweden and Denmark. This heritage has created a favorable environment for the development of the market, with established producers and a well-established distribution network. Furthermore, the Nordics have a high level of disposable income and a culture of socializing and entertaining, which has created a demand for premium and high-end products. Consumers in the region are willing to pay a premium for quality and unique beverages, which has supported the growth of the market. Underlying macroeconomic factors have also played a role in the development of the Cider, Perry & Rice Wine market in the Nordics. The region has a stable economy and a strong focus on innovation and entrepreneurship, which has encouraged the growth of small-scale producers and the introduction of new and innovative products. Additionally, the region's strong tourism industry has helped to promote and showcase local cider and rice wine products to international visitors, further driving demand. Overall, the Cider, Perry & Rice Wine market in the Nordics is developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The market is expected to continue growing as consumers seek out new and unique alcoholic beverages that align with their preferences for lighter and more refreshing options.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.