Cider, Perry & Rice Wine - Namibia

The Cider, Perry & Rice Wine market in Namibia has been experiencing steady growth in recent years.

Customer preferences: Namibian consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to several factors, including changing taste preferences and a desire for unique and exotic flavors. Additionally, there is a growing trend towards healthier lifestyles, with consumers seeking out beverages that are perceived as being more natural and less processed. Cider, perry, and rice wine fit into this category, as they are often made from natural ingredients and have a lower alcohol content compared to other alcoholic beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Namibia is the increasing availability and variety of products. As consumer demand for these beverages has grown, both local and international producers have responded by introducing new and innovative products to the market. This has resulted in a wider range of options for consumers to choose from, including different flavors and styles of cider, perry, and rice wine. Additionally, there has been a trend towards premiumization in the market, with the introduction of higher-end products that are positioned as being more exclusive and of higher quality.

Local special circumstances: Namibia's unique climate and geography present special circumstances that have contributed to the development of the Cider, Perry & Rice Wine market. The country's hot and arid climate is well-suited for the cultivation of fruits, such as apples and pears, which are key ingredients in cider and perry production. Additionally, Namibia has a strong agricultural sector, with a focus on sustainable and organic farming practices. This has allowed for the production of high-quality fruits that can be used in the production of cider, perry, and rice wine.

Underlying macroeconomic factors: Namibia's growing middle class and increasing disposable income levels have played a significant role in the development of the Cider, Perry & Rice Wine market. As consumers have more money to spend, they are more likely to experiment with different types of alcoholic beverages and seek out new and unique flavors. Additionally, Namibia has a relatively young population, with a high percentage of young adults who are more open to trying new products and exploring different taste experiences. These factors, combined with the growing trend towards healthier lifestyles, have created a favorable market environment for the Cider, Perry & Rice Wine industry in Namibia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.