Hard Seltzer - Namibia

The Hard Seltzer market in Namibia has been experiencing significant growth in recent years.

Customer preferences: Namibian consumers are increasingly looking for low-calorie and healthier beverage options. The rise in health-consciousness among consumers has led to a growing demand for beverages that are low in sugar and alcohol content. Hard Seltzers, with their low calorie and low sugar content, have gained popularity among consumers who are seeking a refreshing and healthier alternative to traditional alcoholic beverages.

Trends in the market: One of the key trends in the Hard Seltzer market in Namibia is the increasing availability and variety of flavors. Manufacturers are introducing new and innovative flavors to cater to the diverse taste preferences of consumers. This trend is driven by the desire of consumers to try new and unique flavors, as well as the influence of international trends in the beverage industry. Another trend in the market is the growing number of local and international brands entering the Hard Seltzer market in Namibia. This increased competition has led to a wider range of product offerings and price points, giving consumers more options to choose from. The competition among brands has also led to marketing and promotional activities, which have further increased consumer awareness and demand for Hard Seltzers.

Local special circumstances: Namibia is a country with a warm climate, and Hard Seltzers are seen as a refreshing and light beverage option that is suitable for the local weather conditions. The rise in tourism in Namibia has also contributed to the growth of the Hard Seltzer market, as tourists are often looking for unique and local beverages to try during their visit.

Underlying macroeconomic factors: The growing middle class in Namibia has led to an increase in disposable income, allowing consumers to spend more on premium and innovative beverage options. This has created a favorable market environment for the growth of the Hard Seltzer market. In conclusion, the Hard Seltzer market in Namibia is experiencing significant growth due to the increasing demand for healthier and low-calorie beverage options, the availability of a wide range of flavors, the entry of local and international brands, and the favorable macroeconomic factors. With the rising popularity of Hard Seltzers, it is expected that the market will continue to grow in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.