Skip to main content
  1. Market Insights
  2. Consumer
  3. Alcoholic Drinks

Hard Seltzer - Namibia

Namibia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to US$140.8k in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$17.1k in 2024.
  • Revenue, combined amounts to US$157.9k in 2024.
  • The revenue, at home is expected to grow annually by 4.42% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$9bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$0.05 are generated in 2024.
  • In the Hard Seltzer market, volume, at home is expected to amount to 25.5k L by 2024.
  • Volume, out-of-home is expected to amount to 1.9k L in 2024.
  • Volume, combined is expected to amount to 27.4k L in 2024.
  • The Hard Seltzer market is expected to show a volume growth, at home of -0.9% in 2025.0.
  • The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.01L in 2024.

Definition:

Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include White Claw, Smirnoff, Bud Light, and Michelob.

In-Scope

  • Hard seltzer of all flavors with an AVB > 0.5%, such as White Claw Hard Seltzer

Out-Of-Scope

  • Alcohol-free seltzer (AVB < 0.5%)
Hard Seltzer: market data & analysis - Cover

Market Insights report

Hard Seltzer: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Hard Seltzer market in Namibia has been experiencing significant growth in recent years.

    Customer preferences:
    Namibian consumers are increasingly looking for low-calorie and healthier beverage options. The rise in health-consciousness among consumers has led to a growing demand for beverages that are low in sugar and alcohol content. Hard Seltzers, with their low calorie and low sugar content, have gained popularity among consumers who are seeking a refreshing and healthier alternative to traditional alcoholic beverages.

    Trends in the market:
    One of the key trends in the Hard Seltzer market in Namibia is the increasing availability and variety of flavors. Manufacturers are introducing new and innovative flavors to cater to the diverse taste preferences of consumers. This trend is driven by the desire of consumers to try new and unique flavors, as well as the influence of international trends in the beverage industry. Another trend in the market is the growing number of local and international brands entering the Hard Seltzer market in Namibia. This increased competition has led to a wider range of product offerings and price points, giving consumers more options to choose from. The competition among brands has also led to marketing and promotional activities, which have further increased consumer awareness and demand for Hard Seltzers.

    Local special circumstances:
    Namibia is a country with a warm climate, and Hard Seltzers are seen as a refreshing and light beverage option that is suitable for the local weather conditions. The rise in tourism in Namibia has also contributed to the growth of the Hard Seltzer market, as tourists are often looking for unique and local beverages to try during their visit.

    Underlying macroeconomic factors:
    The growing middle class in Namibia has led to an increase in disposable income, allowing consumers to spend more on premium and innovative beverage options. This has created a favorable market environment for the growth of the Hard Seltzer market. In conclusion, the Hard Seltzer market in Namibia is experiencing significant growth due to the increasing demand for healthier and low-calorie beverage options, the availability of a wide range of flavors, the entry of local and international brands, and the favorable macroeconomic factors. With the rising popularity of Hard Seltzers, it is expected that the market will continue to grow in the coming years.

    Methodology

    Data coverage:
    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:
    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:
    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:
    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Hard Seltzer: market data & analysis - BackgroundHard Seltzer: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.