Beer - Namibia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$424.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$50.9m in 2024.
Revenue, combined amounts to US$475.0m in 2024.
The revenue, at home is expected to grow annually by 4.71% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$160.30 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 172.6m L by 2024.
Volume, out-of-home is expected to amount to 12.9m L in 2024.
Volume, combined is expected to amount to 185.5m L in 2024.
The Beer market is expected to show a volume growth, at home of -0.2% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 65.24L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Namibia has been experiencing significant growth in recent years.

Customer preferences: Namibians have shown a growing preference for beer as their beverage of choice. This can be attributed to several factors, including the cultural significance of beer in the country. Beer is often enjoyed during social gatherings and celebrations, and is seen as a way to connect with friends and family. Additionally, the hot climate in Namibia makes beer a refreshing choice for many consumers.

Trends in the market: One of the key trends in the beer market in Namibia is the increasing popularity of craft beer. Craft breweries have been emerging in the country, offering a wide range of unique and flavorsome beers. This trend can be seen as a reflection of the global craft beer movement, as consumers in Namibia are becoming more interested in trying new and innovative beer styles. Another trend in the market is the growing demand for low-alcohol and non-alcoholic beer options. Health-conscious consumers are seeking alternatives to traditional beers that are lower in calories and alcohol content. This trend is in line with global consumer preferences, as more people are looking for healthier beverage options.

Local special circumstances: Namibia has a strong beer culture, with beer being deeply ingrained in the social fabric of the country. This cultural significance of beer has contributed to the steady growth of the beer market in Namibia. Additionally, the presence of a large tourism industry in the country has also played a role in driving the demand for beer.

Underlying macroeconomic factors: Namibia has experienced steady economic growth in recent years, which has contributed to an increase in disposable income among consumers. This rise in disposable income has allowed consumers to spend more on discretionary items such as beer. Furthermore, the country has a relatively young population, which is more likely to consume beer compared to older age groups. These demographic factors have also contributed to the growth of the beer market in Namibia. In conclusion, the Beer market in Namibia has been growing due to customer preferences for beer as a social and refreshing beverage, the increasing popularity of craft beer and the demand for low-alcohol and non-alcoholic options. The cultural significance of beer in Namibia and the presence of a large tourism industry have also contributed to the growth of the market. Additionally, steady economic growth and a young population have provided a favorable macroeconomic environment for the beer market in Namibia.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.