Market Insights Consumer Alcoholic Drinks

Spirits - Namibia

Namibia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$34.6m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1,793.0k in 2024.
Revenue, combined amounts to US$36.5m in 2024.
The revenue, at home is expected to grow annually by 4.71% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$13.10 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 2,501.0k L by 2024.
Volume, out-of-home is expected to amount to 49.1k L in 2024.
Volume, combined is expected to amount to 2,550.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.1% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 0.95L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Namibia has experienced significant growth in recent years, driven by changing consumer preferences and a growing economy.

Customer preferences: Namibian consumers are increasingly seeking premium and high-quality spirits, with a particular focus on whiskey and vodka. This shift in preferences can be attributed to a growing middle class and an increase in disposable income. Consumers are willing to pay a premium for spirits that are perceived to be of higher quality and offer a unique taste experience. Additionally, there is a growing interest in craft spirits, as consumers seek out locally produced and artisanal products.

Trends in the market: One of the key trends in the Spirits market in Namibia is the rise of flavored spirits. Flavored spirits, such as flavored vodka and flavored whiskey, have gained popularity among consumers who are looking for new and exciting taste experiences. This trend is driven by the younger generation, who are more open to trying new flavors and experimenting with different spirits. Another trend in the market is the increasing demand for premium and luxury spirits. As the economy in Namibia continues to grow, consumers are becoming more willing to spend on high-end spirits as a status symbol. This trend is particularly evident in urban areas, where consumers have a higher purchasing power and are more exposed to international trends and brands.

Local special circumstances: Namibia has a unique cultural heritage, which influences consumer preferences in the Spirits market. Traditional spirits, such as Oshikundu and Tombo, continue to be popular among certain segments of the population, particularly in rural areas. These traditional spirits are often made from locally sourced ingredients and have a distinct taste that resonates with Namibian consumers.

Underlying macroeconomic factors: The growth of the Spirits market in Namibia can be attributed to several macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. Additionally, the tourism industry in Namibia has been thriving, attracting a growing number of international visitors who are interested in experiencing the local culture and trying traditional spirits. In conclusion, the Spirits market in Namibia is developing in response to changing consumer preferences, a growing economy, and unique cultural circumstances. The demand for premium and flavored spirits is on the rise, driven by a desire for high-quality products and new taste experiences. The market is also influenced by local traditions and the growing tourism industry. As the economy continues to grow, it is expected that the Spirits market in Namibia will continue to expand, offering new opportunities for both local and international spirits brands.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.