Cider, Perry & Rice Wine - Central Africa

The Cider, Perry & Rice Wine market in Central Africa is experiencing significant growth and development in recent years.

Customer preferences: In Central Africa, there is a growing demand for alcoholic beverages, including cider, perry, and rice wine. Customers are increasingly looking for unique and diverse options when it comes to their drink choices. Cider, perry, and rice wine offer a refreshing alternative to traditional alcoholic beverages such as beer and wine. These beverages are often seen as lighter and more fruity, appealing to a wide range of consumers. Additionally, the trend of health-consciousness is also driving the demand for these beverages, as they are perceived to be healthier options compared to other alcoholic drinks.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Central Africa is the increasing availability and variety of products. Local and international producers are recognizing the potential of this market and are introducing new flavors and brands to cater to the growing demand. This trend is driven by the rising disposable income and changing consumer preferences in the region. Additionally, there is a growing interest in craft and artisanal beverages, which has led to the emergence of small-scale producers offering unique and high-quality products.

Local special circumstances: Central Africa has a rich agricultural heritage, with abundant resources of fruits and grains that are used in the production of cider, perry, and rice wine. This gives local producers a competitive advantage in terms of sourcing high-quality ingredients for their products. Furthermore, the region has a diverse cultural heritage, with different countries having their own traditional alcoholic beverages. This provides an opportunity for local producers to tap into the nostalgia and cultural identity of consumers, offering them a taste of their heritage in the form of cider, perry, and rice wine.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Central Africa can be attributed to several macroeconomic factors. Firstly, the region has been experiencing steady economic growth, leading to an increase in disposable income and consumer spending. This has resulted in a higher demand for premium and specialty products, including cider, perry, and rice wine. Secondly, there is a growing urban population in Central Africa, which is driving the demand for convenience and lifestyle products. Cider, perry, and rice wine are seen as trendy and fashionable beverages, appealing to urban consumers who are looking for new experiences and flavors. Finally, the region is also witnessing a rise in tourism, with more international visitors exploring the diverse cultures and natural beauty of Central Africa. This has created a demand for unique and local products, including cider, perry, and rice wine, as tourists seek to immerse themselves in the local culture and taste the flavors of the region.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.