Beer - Central Africa | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$5.6bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$808.2m in 2024.
Revenue, combined amounts to US$6.4bn in 2024.
The revenue, at home is expected to grow annually by 5.70% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$58.01 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 3.0bn L by 2024.
Volume, out-of-home is expected to amount to 200.4m L in 2024.
Volume, combined is expected to amount to 3.2bn L in 2024.
The Beer market is expected to show a volume growth, at home of 0.8% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 31.22L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Central Africa is experiencing significant growth and development in recent years.

Customer preferences: Customers in Central Africa have shown a growing preference for beer as their alcoholic beverage of choice. This can be attributed to several factors, including the affordability and accessibility of beer compared to other alcoholic beverages. Additionally, beer is widely consumed in social settings and is seen as a symbol of celebration and relaxation.

Trends in the market: One of the key trends in the Beer market in Central Africa is the increasing demand for locally brewed beers. Consumers are showing a preference for beers that are produced within their own countries or regions, as they perceive them to be of higher quality and more authentic. This trend is driven by a desire to support local businesses and promote local culture. Another trend in the market is the rise of craft beer. While mass-produced beers still dominate the market, there is a growing demand for unique and artisanal beers. Craft breweries are emerging in Central Africa, offering a wide range of flavors and styles to cater to the evolving tastes of consumers. This trend is fueled by a desire for more diverse and premium beer options.

Local special circumstances: Central Africa is a region known for its vibrant and diverse culture. This cultural richness translates into the beer market, where consumers appreciate beers that reflect their local traditions and flavors. Breweries in Central Africa are capitalizing on this by introducing beers that incorporate local ingredients and brewing techniques. This not only appeals to the local consumer base but also attracts tourists who are interested in experiencing the authentic flavors of the region.

Underlying macroeconomic factors: The Beer market in Central Africa is also influenced by macroeconomic factors. Economic growth and increasing disposable incomes have contributed to the growth of the beer industry. As more people have the means to spend on leisure activities, the demand for beer has increased. Additionally, urbanization and changing lifestyles have led to a shift in consumer preferences towards convenience and socializing, further driving the demand for beer. In conclusion, the Beer market in Central Africa is witnessing growth and development driven by customer preferences for locally brewed and craft beers, as well as the region's cultural diversity. The market is also influenced by macroeconomic factors such as economic growth and urbanization. As the region continues to evolve, it is expected that the beer market will continue to expand and diversify to meet the changing demands of consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.