Beer - Central Africa

The Beer market in Central Africa is experiencing significant growth and development in recent years.

Customer preferences: Customers in Central Africa have shown a growing preference for beer as their alcoholic beverage of choice. This can be attributed to several factors, including the affordability and accessibility of beer compared to other alcoholic beverages. Additionally, beer is widely consumed in social settings and is seen as a symbol of celebration and relaxation.

Trends in the market: One of the key trends in the Beer market in Central Africa is the increasing demand for locally brewed beers. Consumers are showing a preference for beers that are produced within their own countries or regions, as they perceive them to be of higher quality and more authentic. This trend is driven by a desire to support local businesses and promote local culture. Another trend in the market is the rise of craft beer. While mass-produced beers still dominate the market, there is a growing demand for unique and artisanal beers. Craft breweries are emerging in Central Africa, offering a wide range of flavors and styles to cater to the evolving tastes of consumers. This trend is fueled by a desire for more diverse and premium beer options.

Local special circumstances: Central Africa is a region known for its vibrant and diverse culture. This cultural richness translates into the beer market, where consumers appreciate beers that reflect their local traditions and flavors. Breweries in Central Africa are capitalizing on this by introducing beers that incorporate local ingredients and brewing techniques. This not only appeals to the local consumer base but also attracts tourists who are interested in experiencing the authentic flavors of the region.

Underlying macroeconomic factors: The Beer market in Central Africa is also influenced by macroeconomic factors. Economic growth and increasing disposable incomes have contributed to the growth of the beer industry. As more people have the means to spend on leisure activities, the demand for beer has increased. Additionally, urbanization and changing lifestyles have led to a shift in consumer preferences towards convenience and socializing, further driving the demand for beer. In conclusion, the Beer market in Central Africa is witnessing growth and development driven by customer preferences for locally brewed and craft beers, as well as the region's cultural diversity. The market is also influenced by macroeconomic factors such as economic growth and urbanization. As the region continues to evolve, it is expected that the beer market will continue to expand and diversify to meet the changing demands of consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.