Cider, Perry & Rice Wine - Burkina Faso

The Cider, Perry & Rice Wine market in Burkina Faso has been experiencing steady growth in recent years.

Customer preferences: Burkina Faso has a growing consumer base that is increasingly interested in exploring different alcoholic beverages. This has led to a rise in demand for cider, perry, and rice wine in the country. Customers are attracted to the unique flavors and varieties offered by these beverages, which provide an alternative to traditional alcoholic drinks such as beer and wine.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Burkina Faso is the increasing popularity of locally produced beverages. Consumers are showing a preference for products that are made using locally sourced ingredients and traditional brewing methods. This trend is driven by a desire to support local businesses and promote cultural heritage. As a result, local producers have been able to gain a significant market share and establish themselves as key players in the industry. Another trend in the market is the growing demand for organic and natural products. Consumers in Burkina Faso are becoming more health-conscious and are seeking beverages that are free from artificial additives and preservatives. This has led to an increase in the production and consumption of organic and natural cider, perry, and rice wine in the country. Producers are responding to this trend by offering a wide range of organic and natural options to cater to the changing preferences of the consumers.

Local special circumstances: Burkina Faso is a landlocked country in West Africa, which presents unique challenges for the Cider, Perry & Rice Wine market. The lack of access to coastal areas limits the availability of certain ingredients and increases the cost of importing raw materials. However, local producers have been able to overcome these challenges by sourcing ingredients locally and adapting their production processes to suit the local conditions. This has helped to create a niche market for locally produced beverages and has contributed to the overall growth of the industry.

Underlying macroeconomic factors: The steady growth of the Cider, Perry & Rice Wine market in Burkina Faso can be attributed to several underlying macroeconomic factors. The country has experienced stable economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. This has allowed consumers to explore new and different products, including cider, perry, and rice wine. Additionally, the government has implemented policies to promote the growth of the agricultural sector, which has benefited local producers of these beverages. The availability of locally sourced ingredients has helped to drive the growth of the industry and has made Burkina Faso an attractive market for both domestic and international players.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.