Spirits - Burkina Faso

The Spirits market in Burkina Faso is experiencing steady growth and development.

Customer preferences: Burkina Faso has a strong cultural tradition of consuming spirits, which has contributed to the growth of the market. The local population has a preference for traditional spirits, such as palm wine and sorghum beer. These spirits are often produced locally and are considered an important part of social gatherings and celebrations. However, there is also a growing demand for international spirits, such as whiskey and vodka, particularly among the younger generation and urban population.

Trends in the market: One of the key trends in the spirits market in Burkina Faso is the increasing demand for premium and imported spirits. As the economy grows and disposable incomes rise, consumers are willing to spend more on high-quality spirits. This trend is particularly evident in urban areas, where consumers have greater exposure to international brands and are more likely to experiment with different spirits. Additionally, the growing tourism industry in Burkina Faso has also contributed to the demand for premium spirits, as tourists often seek out unique and authentic local products. Another trend in the market is the rise of craft spirits. Consumers are increasingly interested in unique and artisanal spirits that are produced in small batches and have distinct flavors. This trend is in line with the global movement towards craft and locally sourced products. Local distilleries and producers are capitalizing on this trend by offering a range of craft spirits made from local ingredients, such as fruits and herbs.

Local special circumstances: Burkina Faso has a predominantly Muslim population, which has an impact on the spirits market. While spirits consumption is not prohibited, there are cultural and religious factors that influence consumer preferences. For example, during the holy month of Ramadan, there is a decrease in the consumption of spirits as Muslims observe fasting. Additionally, certain regions in Burkina Faso have stricter cultural norms and regulations regarding alcohol consumption, which can affect the availability and consumption of spirits.

Underlying macroeconomic factors: The growth of the spirits market in Burkina Faso is supported by several macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable incomes and consumer spending. This has created a favorable environment for the spirits market to thrive. Additionally, the government has implemented policies to attract foreign investment and promote local businesses, which has further contributed to the growth of the market. However, it is important to note that the market is still relatively small compared to other countries in the region, and there are challenges such as infrastructure limitations and regulatory barriers that need to be addressed to fully tap into the potential of the spirits market in Burkina Faso.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.