Market Insights Consumer Alcoholic Drinks

Spirits - Burkina Faso

Burkina Faso

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$90.3m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1,251.0k in 2024.
Revenue, combined amounts to US$91.6m in 2024.
The revenue, at home is expected to grow annually by 3.00% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$3.79 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 7,771.0k L by 2024.
Volume, out-of-home is expected to amount to 82.7k L in 2024.
Volume, combined is expected to amount to 7,854.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of 1.2% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 0.33L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Burkina Faso is experiencing steady growth and development.

Customer preferences: Burkina Faso has a strong cultural tradition of consuming spirits, which has contributed to the growth of the market. The local population has a preference for traditional spirits, such as palm wine and sorghum beer. These spirits are often produced locally and are considered an important part of social gatherings and celebrations. However, there is also a growing demand for international spirits, such as whiskey and vodka, particularly among the younger generation and urban population.

Trends in the market: One of the key trends in the spirits market in Burkina Faso is the increasing demand for premium and imported spirits. As the economy grows and disposable incomes rise, consumers are willing to spend more on high-quality spirits. This trend is particularly evident in urban areas, where consumers have greater exposure to international brands and are more likely to experiment with different spirits. Additionally, the growing tourism industry in Burkina Faso has also contributed to the demand for premium spirits, as tourists often seek out unique and authentic local products. Another trend in the market is the rise of craft spirits. Consumers are increasingly interested in unique and artisanal spirits that are produced in small batches and have distinct flavors. This trend is in line with the global movement towards craft and locally sourced products. Local distilleries and producers are capitalizing on this trend by offering a range of craft spirits made from local ingredients, such as fruits and herbs.

Local special circumstances: Burkina Faso has a predominantly Muslim population, which has an impact on the spirits market. While spirits consumption is not prohibited, there are cultural and religious factors that influence consumer preferences. For example, during the holy month of Ramadan, there is a decrease in the consumption of spirits as Muslims observe fasting. Additionally, certain regions in Burkina Faso have stricter cultural norms and regulations regarding alcohol consumption, which can affect the availability and consumption of spirits.

Underlying macroeconomic factors: The growth of the spirits market in Burkina Faso is supported by several macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable incomes and consumer spending. This has created a favorable environment for the spirits market to thrive. Additionally, the government has implemented policies to attract foreign investment and promote local businesses, which has further contributed to the growth of the market. However, it is important to note that the market is still relatively small compared to other countries in the region, and there are challenges such as infrastructure limitations and regulatory barriers that need to be addressed to fully tap into the potential of the spirits market in Burkina Faso.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.