Beer - Burkina Faso

The Beer market in Burkina Faso has been experiencing significant growth in recent years.

Customer preferences: Burkina Faso has a relatively young population, with a large proportion of the population falling within the legal drinking age. This has contributed to the increasing demand for beer in the country. Additionally, Burkina Faso has a growing middle class, which has led to higher disposable incomes and increased spending on leisure activities, including the consumption of alcoholic beverages.

Trends in the market: One of the key trends in the Beer market in Burkina Faso is the growing popularity of locally brewed beers. Domestic breweries have been able to cater to the preferences of the local population by producing beers that are tailored to their tastes. This has resulted in a shift away from imported beers, as consumers increasingly prefer the flavor profiles of locally brewed options. Another trend in the market is the increasing demand for craft beers. Craft breweries have emerged in Burkina Faso, offering consumers a wider variety of beer options. These craft breweries often focus on producing small batches of beer using traditional brewing methods and high-quality ingredients. The growing interest in craft beers can be attributed to a desire for more unique and flavorful beer experiences.

Local special circumstances: Burkina Faso has a strong cultural tradition of socializing and celebrating with friends and family. This has created a favorable environment for the growth of the Beer market. Beer is often consumed during social gatherings and festivals, further driving demand for the product. Additionally, Burkina Faso has a hot climate, which makes beer a popular choice among consumers as a refreshing and thirst-quenching beverage. The availability of locally brewed beers that are specifically designed to suit the local climate and taste preferences has further contributed to the growth of the market.

Underlying macroeconomic factors: Burkina Faso has experienced steady economic growth in recent years, which has led to an increase in consumer spending power. This has translated into higher demand for goods and services, including alcoholic beverages such as beer. Furthermore, the government of Burkina Faso has implemented policies to promote the growth of the local brewing industry. This has included providing support to domestic breweries and implementing regulations to protect local producers. These policies have helped to stimulate the growth of the Beer market in Burkina Faso. In conclusion, the Beer market in Burkina Faso is developing due to factors such as the preferences of the local population, the growing popularity of locally brewed and craft beers, the cultural tradition of socializing and celebrating with beer, and the underlying macroeconomic factors such as economic growth and government support. These trends and circumstances have created a favorable environment for the growth of the Beer market in Burkina Faso.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.