Cider, Perry & Rice Wine - BRICS

The Cider, Perry & Rice Wine market in BRICS is experiencing significant growth and development.

Customer preferences: Customers in BRICS countries have shown a growing preference for alternative alcoholic beverages, such as cider, perry, and rice wine. These beverages offer unique flavors and are often perceived as healthier options compared to traditional alcoholic drinks. Additionally, the rising popularity of craft and artisanal products has also contributed to the increased demand for these beverages.

Trends in the market: In Brazil, the Cider market has seen a surge in popularity due to the country's growing middle class and changing consumer preferences. The younger generation is increasingly looking for new and innovative alcoholic beverages, and cider has emerged as a trendy choice. The market is witnessing the entry of both domestic and international brands, which is further fueling the growth. In Russia, the Perry market has experienced steady growth in recent years. This can be attributed to the increasing disposable income of consumers and their willingness to experiment with different alcoholic beverages. Perry, a fermented pear beverage, offers a unique taste and has gained popularity among Russian consumers. The market is expected to continue growing as more consumers become aware of this beverage. In India, the Rice Wine market has witnessed significant growth due to the country's rich cultural heritage and traditional brewing techniques. Rice wine, a traditional alcoholic beverage in many parts of India, has gained popularity among both locals and tourists. The market is driven by the demand for authentic and traditional products, as well as the increasing interest in Asian cuisines and beverages. In China, the Cider market has experienced rapid growth in recent years. This can be attributed to the changing consumer preferences and the increasing popularity of Western-style beverages. Cider, with its fruity and refreshing taste, has become a popular choice among young Chinese consumers. The market is expected to continue growing as more international brands enter the Chinese market and cater to the evolving consumer demands.

Local special circumstances: Each BRICS country has its own unique set of circumstances that contribute to the development of the Cider, Perry & Rice Wine market. For example, in Brazil, the warm climate and outdoor lifestyle make cider a popular choice for social gatherings and events. In Russia, the long-standing tradition of consuming perry during celebrations and festivals has helped drive the market growth. In India, the cultural significance of rice wine and its association with traditional festivals and rituals has contributed to its popularity. In China, the increasing exposure to Western culture and the growing middle class have created a favorable environment for the growth of the cider market.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in BRICS can also be attributed to underlying macroeconomic factors. The rising disposable income and changing lifestyles of consumers in these countries have led to an increased demand for premium and niche alcoholic beverages. Additionally, the growing tourism industry in these countries has also played a role in driving the market growth, as tourists seek to explore and experience the local beverages. Furthermore, the increasing urbanization and westernization of these countries have created a favorable environment for the growth of the cider, perry, and rice wine market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.