Beer - BRICS

The Beer market in BRICS is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences play a crucial role in the growth of the Beer market in BRICS. Consumers in these countries have shown a strong preference for beer as their alcoholic beverage of choice. This can be attributed to cultural factors, such as the popularity of beer in social gatherings and celebrations. Additionally, the affordability and accessibility of beer compared to other alcoholic beverages make it a popular choice among consumers. Trends in the market also contribute to the development of the Beer market in BRICS. One notable trend is the rising popularity of craft beer. Consumers are increasingly seeking unique and high-quality beer options, driving the demand for craft breweries and specialty beers. This trend is particularly evident in Brazil and Russia, where craft beer festivals and events have gained significant traction in recent years. Local special circumstances further contribute to the growth of the Beer market in BRICS. Each country in the BRICS group has its own unique set of circumstances that impact the beer market. For example, in Brazil, the hosting of major sporting events like the FIFA World Cup and the Olympics has led to increased beer consumption. Similarly, in India, the growing urban population and changing lifestyles have resulted in a shift towards beer as a preferred alcoholic beverage. Underlying macroeconomic factors also play a significant role in the development of the Beer market in BRICS. Economic growth and rising disposable incomes have contributed to increased consumer spending on beer. As these countries experience economic development and improvements in living standards, the demand for beer is expected to continue to rise. In conclusion, the Beer market in BRICS is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers in these countries continue to show a preference for beer, and as trends such as craft beer gain popularity, the market is expected to further expand. Additionally, the unique circumstances in each country and the overall economic growth in the BRICS nations contribute to the positive trajectory of the Beer market in this region.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.