Cider, Perry & Rice Wine - Austria

The Cider, Perry & Rice Wine market in Austria has been experiencing steady growth in recent years.

Customer preferences: Austrian consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This shift in consumer preferences can be attributed to several factors. Firstly, there is a growing awareness and appreciation for different taste profiles and flavors among consumers. Cider, perry, and rice wine offer unique and distinct flavors that appeal to those seeking something different from traditional alcoholic beverages. Additionally, these beverages are often perceived as being more natural and artisanal, which aligns with the increasing demand for organic and locally sourced products.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Austria is the rise of craft producers. These small-scale, independent producers are gaining popularity among consumers who value authenticity and quality. Craft producers often focus on using locally sourced ingredients and traditional production methods, which resonates with the growing demand for artisanal products. This trend has led to an increase in the variety and availability of cider, perry, and rice wine options in the market. Another trend in the market is the expansion of product offerings to cater to different consumer preferences. Producers are introducing flavored ciders, perry, and rice wines to appeal to those who prefer sweeter or fruitier beverages. This diversification of product offerings allows producers to target a wider consumer base and capture additional market share.

Local special circumstances: Austria has a strong tradition of apple cultivation, which has contributed to the development of the cider market in the country. The availability of high-quality apples has allowed local producers to create exceptional ciders that showcase the unique flavors of Austrian apples. This has given Austrian cider a distinct identity and has helped it gain recognition both domestically and internationally.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Austria can also be attributed to favorable macroeconomic factors. The country has a stable economy and a high standard of living, which has led to increased disposable income among consumers. This has allowed them to explore and experiment with different alcoholic beverages, including cider, perry, and rice wine. Additionally, Austria has a strong tourism industry, and these alternative alcoholic beverages have become popular choices among tourists looking to experience the local culture and flavors. In conclusion, the Cider, Perry & Rice Wine market in Austria is experiencing growth due to changing consumer preferences, the rise of craft producers, and favorable macroeconomic factors. The market is expected to continue expanding as more consumers seek out unique and artisanal alcoholic beverages.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.