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Still Wine - Austria

Austria
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Still Wine market amounts to US$882.4m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$2.0bn in 2024.
  • Revenue, combined amounts to US$2.8bn in 2024.
  • The revenue, at home is expected to grow annually by -0.86% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$32bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$98.29 are generated in 2024.
  • In the Still Wine market, volume, at home is expected to amount to 132.2m L by 2024.
  • Volume, out-of-home is expected to amount to 63.0m L in 2024.
  • Volume, combined is expected to amount to 195.1m L in 2024.
  • The Still Wine market is expected to show a volume growth, at home of -4.3% in 2025.0.
  • The average volume per person, at home in the Still Wine market is expected to amount to 14.72L in 2024.

Definition:

Still Wine is a type of wine that is not carbonated or sparkling. It is made by fermenting grapes or other fruits and can vary in flavor and body depending on the grape variety, winemaking technique, and region. Included are red, white, and rosé wines with an ABV (alcohol by volume) of 8.5% or more.

Structure:

The Still Wine market is divided into 3 markets:

  • The Red Wine market contains wines based on dark-colored grapes. In terms of color, red wine typically displays a dark red color.
  • The White Wine market contains wines based on light-colored grapes. In terms of color, white wine typically displays a transparent, light yellow, or green color.
  • The Rosé wine market contains wine based on red grapes. In terms of color, rosé wine typically displays shades of light pink or pale red.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

In-Scope

  • Red Wine, such as Cabernet Sauvignon and Bordeaux
  • White Wine, such as Chardonnay and Pinot Grigio
  • Rosé Wine, such as Zinfandel Rosé

Out-Of-Scope

  • Sparkling Wine, such as Champagne
  • Fortified Wine, such as Sherry
  • Non-Alcoholic Wine

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jun 2024

Source: Statista Market Insights

Most recent update: Jun 2024

Source: Statista Market Insights

Volume

Most recent update: Jun 2024

Source: Statista Market Insights

Most recent update: Jun 2024

Source: Statista Market Insights

Price

Most recent update: Jun 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Jun 2024

Source: Statista Market Insights

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

Notes: Based on IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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