Cider, Perry & Rice Wine - Australia & Oceania

The Cider, Perry & Rice Wine market in Australia & Oceania has experienced significant growth in recent years.

Customer preferences: Customers in Australia & Oceania have shown a growing preference for Cider, Perry & Rice Wine products. This can be attributed to several factors, including changing consumer tastes and an increasing interest in alternative alcoholic beverages. Cider, Perry & Rice Wine offer a unique and refreshing flavor profile that appeals to a wide range of consumers, making them a popular choice among both young and older demographics.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Australia & Oceania is the rise of craft and artisanal products. Consumers are increasingly seeking out unique and high-quality offerings, and this trend has extended to the alcoholic beverage industry. Craft Cider, Perry & Rice Wine producers are gaining popularity as they offer a wide range of flavors and styles, appealing to consumers who are looking for something different from mass-produced options. Another trend in the market is the increasing popularity of flavored Cider, Perry & Rice Wine. Manufacturers have introduced a variety of flavors, such as apple and pear, as well as more exotic options like tropical fruits and spices. These flavored products have attracted a younger consumer base who are looking for innovative and adventurous drinking experiences.

Local special circumstances: Australia & Oceania has a strong tradition of fruit cultivation, particularly apples and pears. This has created a favorable environment for the production of Cider and Perry, as these beverages are typically made from fermented apple and pear juice. The abundance of high-quality fruits in the region has allowed local producers to create unique and flavorful products that showcase the natural ingredients. Additionally, the region's climate, with its warm summers and mild winters, is well-suited for the cultivation of rice. This has contributed to the production of Rice Wine, which has gained popularity among consumers looking for a lighter and more delicate alternative to traditional grape-based wines.

Underlying macroeconomic factors: The growing Cider, Perry & Rice Wine market in Australia & Oceania can also be attributed to favorable macroeconomic factors. The region has experienced steady economic growth, which has led to an increase in disposable income. As a result, consumers are more willing to spend on premium and higher-priced products, including craft Cider, Perry & Rice Wine. Furthermore, the region's tourism industry has played a significant role in the growth of the market. Australia & Oceania is a popular tourist destination, attracting visitors from around the world. Many of these tourists are interested in experiencing the local culture and cuisine, including the region's unique alcoholic beverages. This has created a demand for Cider, Perry & Rice Wine products, both domestically and internationally. In conclusion, the Cider, Perry & Rice Wine market in Australia & Oceania is developing due to changing customer preferences, including a growing interest in craft and flavored products. The region's local special circumstances, such as its abundant fruit cultivation and favorable climate, have also contributed to the market's growth. Additionally, favorable macroeconomic factors, such as economic growth and a thriving tourism industry, have further fueled the demand for Cider, Perry & Rice Wine in the region.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.