Cider, Perry & Rice Wine - Albania

The Cider, Perry & Rice Wine market in Albania has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances. Customer preferences in Albania have shifted towards lighter and more refreshing alcoholic beverages, leading to an increased demand for cider, perry, and rice wine. These products offer a unique and alternative drinking experience compared to traditional alcoholic beverages such as beer and wine. Additionally, the younger generation in Albania is increasingly open to trying new and innovative flavors, which has further contributed to the growth of the market. Trends in the market indicate a growing interest in craft and artisanal cider, perry, and rice wine. Consumers are seeking unique and high-quality products that are made with locally sourced ingredients and traditional production methods. This trend aligns with the global movement towards supporting local businesses and sustainable practices. As a result, small-scale producers in Albania have been able to capitalize on this trend by offering niche and premium products that cater to the evolving tastes of consumers. Local special circumstances in Albania have also played a role in the development of the Cider, Perry & Rice Wine market. The country has a rich agricultural heritage, with an abundance of apple and pear orchards, as well as rice fields. This has provided a strong foundation for the production of cider, perry, and rice wine, as local producers have easy access to high-quality ingredients. Furthermore, Albania's favorable climate and fertile soil create optimal conditions for the cultivation of fruit and rice, ensuring a steady supply of raw materials for the production of these beverages. Underlying macroeconomic factors have also contributed to the growth of the Cider, Perry & Rice Wine market in Albania. The country has experienced a period of economic stability and growth, which has increased disposable income levels and consumer purchasing power. As a result, consumers are more willing to spend on premium and higher-priced products, including craft cider, perry, and rice wine. Additionally, the tourism industry in Albania has been expanding, attracting international visitors who are interested in exploring the local food and beverage scene. This has created opportunities for producers to market their products to a wider audience and expand their customer base. In conclusion, the Cider, Perry & Rice Wine market in Albania has experienced growth due to changing consumer preferences, trends towards craft and artisanal products, local special circumstances such as access to high-quality ingredients, and underlying macroeconomic factors such as increased disposable income and tourism. These factors have created a favorable environment for the development and expansion of the market, providing opportunities for both local and international producers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.