Beer - Albania

The Beer market in Albania has been experiencing significant growth in recent years. Customer preferences have shifted towards a greater demand for craft beers and imported brands. This trend is driven by a growing consumer interest in unique flavors and high-quality products. Additionally, local special circumstances, such as the rise of tourism and the increasing popularity of beer festivals, have contributed to the development of the market. Customer preferences in the Albanian Beer market have been evolving. Traditionally, beer consumption in Albania was dominated by mass-produced lagers. However, there has been a shift in recent years towards craft beers and imported brands. Consumers are increasingly seeking out beers with unique flavors and higher quality ingredients. This trend is in line with global preferences, as craft beer has gained popularity worldwide. The rise of craft breweries in Albania has provided consumers with a wider range of beer options to choose from, catering to different tastes and preferences. Trends in the Albanian Beer market also reflect global developments. The craft beer movement, which originated in the United States, has spread to various parts of the world, including Albania. Craft breweries are gaining traction in the country, offering consumers a diverse selection of beers that are brewed in small batches and often with locally sourced ingredients. This trend is driven by the desire for more authentic and artisanal products, as well as the increasing popularity of beer tourism. Beer festivals, such as the Tirana Beer Fest, have also contributed to the growth of the market by promoting craft beers and providing a platform for local and international breweries to showcase their products. Local special circumstances have played a role in the development of the Beer market in Albania. The rise of tourism in the country has led to an increase in the number of visitors looking to explore the local culture, including its food and beverages. Craft breweries have capitalized on this trend by offering unique beer experiences and attracting tourists who are interested in trying local craft beers. Additionally, the Tirana Beer Fest has become a major event in Albania, attracting beer enthusiasts from both within the country and abroad. This festival has helped to raise awareness about craft beers and has provided a platform for local breweries to gain exposure and expand their customer base. Underlying macroeconomic factors have also contributed to the growth of the Beer market in Albania. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income. As a result, consumers have more purchasing power and are able to spend more on discretionary items such as craft beers. Additionally, the government has implemented policies to support small businesses, including craft breweries, which has created a favorable environment for their growth and development. In conclusion, the Beer market in Albania is experiencing growth due to changing customer preferences, the rise of craft breweries, local special circumstances such as the increase in tourism and beer festivals, and underlying macroeconomic factors. These factors have created a favorable environment for the development of the market and have led to an increased demand for craft beers and imported brands.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.