Beer - Tanzania | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$1.1bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$210.1m in 2024.
Revenue, combined amounts to US$1.3bn in 2024.
The revenue, at home is expected to grow annually by 4.71% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$15.77 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 472.4m L by 2024.
Volume, out-of-home is expected to amount to 50.0m L in 2024.
Volume, combined is expected to amount to 522.4m L in 2024.
The Beer market is expected to show a volume growth, at home of 0.8% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 6.80L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Tanzania has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Tanzanian Beer market have been shifting towards premium and craft beers. Consumers are becoming more discerning and are willing to pay a premium for higher quality and unique flavors. This trend is influenced by the increasing disposable income and changing lifestyles of Tanzanian consumers. Additionally, there is a growing demand for healthier beer options, such as low-alcohol or non-alcoholic beers, as health consciousness becomes more prevalent among consumers. Trends in the Tanzanian Beer market include the rise of microbreweries and the craft beer movement. Microbreweries are gaining popularity as consumers seek out locally-produced and artisanal beers. These breweries often experiment with different ingredients and brewing techniques, offering consumers a wider variety of flavors and styles. The craft beer movement is also driven by the desire for unique and authentic experiences, as consumers look for beers that reflect local culture and traditions. Local special circumstances in Tanzania, such as the presence of a young and urbanizing population, contribute to the growth of the Beer market. As the population becomes more urbanized, there is an increase in socializing and entertainment activities, leading to higher beer consumption. Additionally, the tourism industry in Tanzania plays a significant role in driving beer sales, as tourists often seek out local beers as part of their cultural experience. Underlying macroeconomic factors also play a role in the development of the Beer market in Tanzania. Economic growth and stability have led to an increase in disposable income, allowing consumers to spend more on discretionary items such as beer. Furthermore, favorable government policies and regulations have created a conducive environment for the growth of the Beer market, attracting both local and international breweries to invest in the country. In conclusion, the Beer market in Tanzania is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft beers, the rise of microbreweries, the presence of a young and urbanizing population, and favorable government policies all contribute to the development of the market. As these factors continue to evolve, the Tanzanian Beer market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.