Beer - Taiwan | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$603.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.3bn in 2024.
Revenue, combined amounts to US$1.9bn in 2024.
The revenue, at home is expected to grow annually by 2.85% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$25.18 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 364.9m L by 2024.
Volume, out-of-home is expected to amount to 361.0m L in 2024.
Volume, combined is expected to amount to 725.9m L in 2024.
The Beer market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 15.24L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Taiwan has been experiencing significant growth in recent years.

Customer preferences: Taiwanese consumers have shown a growing preference for beer over other alcoholic beverages. This can be attributed to several factors, including the increasing popularity of Western-style dining and drinking establishments in Taiwan. Beer is often seen as a social drink that pairs well with a variety of foods, making it a popular choice among Taiwanese consumers.

Trends in the market: One of the key trends in the beer market in Taiwan is the rise of craft beer. Craft beer has gained a strong following among Taiwanese consumers who are looking for unique and high-quality beer options. This trend can be attributed to the growing interest in artisanal and locally-produced products, as well as the desire for more diverse and flavorful beer options. Another trend in the market is the increasing popularity of low-alcohol and non-alcoholic beers. This can be attributed to changing consumer lifestyles and a growing awareness of health and wellness. Many Taiwanese consumers are looking for lighter and healthier beverage options, and low-alcohol and non-alcoholic beers provide a suitable alternative.

Local special circumstances: Taiwan has a strong drinking culture, with beer being a popular choice for social gatherings and celebrations. This cultural preference for beer has contributed to the growth of the beer market in Taiwan. Additionally, Taiwan has a large expatriate population, particularly from Western countries, who have brought with them a taste for beer and a demand for a wide variety of beer options.

Underlying macroeconomic factors: The growing economy in Taiwan has played a significant role in the development of the beer market. As incomes rise and consumer spending power increases, more Taiwanese consumers are able to afford beer and other luxury goods. This has led to an increase in beer consumption and has created opportunities for both domestic and international beer brands to enter the Taiwanese market. In conclusion, the beer market in Taiwan is experiencing growth due to changing customer preferences, such as a preference for craft beer and low-alcohol options. Additionally, local special circumstances, such as a strong drinking culture and a large expatriate population, contribute to the growth of the market. The underlying macroeconomic factors, including a growing economy and rising incomes, also play a significant role in the development of the beer market in Taiwan.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.