Beer - Mongolia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$210.7m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$35.2m in 2024.
Revenue, combined amounts to US$245.9m in 2024.
The revenue, at home is expected to grow annually by 7.53% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$60.31 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 99.2m L by 2024.
Volume, out-of-home is expected to amount to 8.4m L in 2024.
Volume, combined is expected to amount to 107.6m L in 2024.
The Beer market is expected to show a volume growth, at home of -0.7% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 28.38L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Mongolia has seen significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Beer market in Mongolia have shifted towards premium and craft beers. Consumers are increasingly seeking unique and high-quality beer options, moving away from traditional mass-produced beers. This shift in preferences is driven by factors such as increasing disposable income, urbanization, and exposure to international brands. Customers are willing to pay a premium for beers that offer a more diverse range of flavors, ingredients, and brewing techniques. Trends in the market reflect this changing preference for premium and craft beers. Breweries in Mongolia are expanding their product portfolios to include a wider variety of beer styles, such as IPAs, stouts, and wheat beers. They are also experimenting with local ingredients and flavors to create unique and distinctive beers that cater to the local palate. This trend is in line with the global craft beer movement, where consumers are increasingly seeking out small-batch, artisanal beers. Local special circumstances also contribute to the development of the Beer market in Mongolia. The country has a rich brewing tradition, with beer being an integral part of Mongolian culture and social gatherings. This cultural significance of beer creates a strong demand for the product, driving the growth of the market. Additionally, Mongolia's climate, with its long and cold winters, creates a conducive environment for beer consumption, as it is seen as a warming and comforting beverage. Underlying macroeconomic factors also play a role in the development of the Beer market in Mongolia. The country's economic growth and rising disposable income levels have increased consumer spending power, allowing for more indulgence in premium and craft beers. Furthermore, urbanization and the growth of the middle class have led to a shift in consumer preferences towards higher-quality products, including beer. In conclusion, the Beer market in Mongolia is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft beers, the expansion of product portfolios, the utilization of local ingredients, and the cultural significance of beer all contribute to the growth of the market. With the continued economic growth and evolving consumer tastes, the Beer market in Mongolia is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.