Beer - Mongolia

The Beer market in Mongolia has seen significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Beer market in Mongolia have shifted towards premium and craft beers. Consumers are increasingly seeking unique and high-quality beer options, moving away from traditional mass-produced beers. This shift in preferences is driven by factors such as increasing disposable income, urbanization, and exposure to international brands. Customers are willing to pay a premium for beers that offer a more diverse range of flavors, ingredients, and brewing techniques. Trends in the market reflect this changing preference for premium and craft beers. Breweries in Mongolia are expanding their product portfolios to include a wider variety of beer styles, such as IPAs, stouts, and wheat beers. They are also experimenting with local ingredients and flavors to create unique and distinctive beers that cater to the local palate. This trend is in line with the global craft beer movement, where consumers are increasingly seeking out small-batch, artisanal beers. Local special circumstances also contribute to the development of the Beer market in Mongolia. The country has a rich brewing tradition, with beer being an integral part of Mongolian culture and social gatherings. This cultural significance of beer creates a strong demand for the product, driving the growth of the market. Additionally, Mongolia's climate, with its long and cold winters, creates a conducive environment for beer consumption, as it is seen as a warming and comforting beverage. Underlying macroeconomic factors also play a role in the development of the Beer market in Mongolia. The country's economic growth and rising disposable income levels have increased consumer spending power, allowing for more indulgence in premium and craft beers. Furthermore, urbanization and the growth of the middle class have led to a shift in consumer preferences towards higher-quality products, including beer. In conclusion, the Beer market in Mongolia is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards premium and craft beers, the expansion of product portfolios, the utilization of local ingredients, and the cultural significance of beer all contribute to the growth of the market. With the continued economic growth and evolving consumer tastes, the Beer market in Mongolia is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.