Beer - Jordan | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$47.6m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$21.7m in 2024.
Revenue, combined amounts to US$69.3m in 2024.
The revenue, at home is expected to grow annually by 3.12% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$4.18 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 20.6m L by 2024.
Volume, out-of-home is expected to amount to 4.5m L in 2024.
Volume, combined is expected to amount to 25.0m L in 2024.
The Beer market is expected to show a volume growth, at home of 0.6% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 1.81L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Jordan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Beer market in Jordan have shifted towards premium and craft beers, as consumers are becoming more discerning and seeking higher quality products. This trend is in line with global market trends, as consumers are increasingly looking for unique and flavorful beer options. Additionally, there is a growing demand for low-alcohol and non-alcoholic beers, as health-conscious consumers are seeking alternatives to traditional alcoholic beverages. Trends in the market include the rise of microbreweries and brewpubs, which have gained popularity among beer enthusiasts in Jordan. These establishments offer a wide range of craft beers, often produced in small batches using traditional brewing methods. The craft beer trend is also influenced by the growing popularity of beer festivals and events, where consumers can sample a variety of beers from different breweries. Local special circumstances in Jordan have also contributed to the development of the Beer market. The country has a young and increasingly affluent population, which has led to a rise in disposable income and a greater willingness to spend on premium products, including craft beers. Additionally, the government has taken steps to support the growth of the beer industry, such as reducing taxes and regulations on microbreweries. Underlying macroeconomic factors, such as population growth and urbanization, have also played a role in the development of the Beer market in Jordan. The country's population has been steadily increasing, leading to a larger consumer base for beer products. Urbanization has also contributed to the growth of the market, as more people are living in cities and have access to a wider range of beer options. Overall, the Beer market in Jordan is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers become more discerning and seek higher quality products, the demand for premium and craft beers is expected to continue to rise. Additionally, the rise of microbreweries and brewpubs, along with government support and favorable macroeconomic conditions, will contribute to the further development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.