Beer - Jordan

The Beer market in Jordan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Beer market in Jordan have shifted towards premium and craft beers, as consumers are becoming more discerning and seeking higher quality products. This trend is in line with global market trends, as consumers are increasingly looking for unique and flavorful beer options. Additionally, there is a growing demand for low-alcohol and non-alcoholic beers, as health-conscious consumers are seeking alternatives to traditional alcoholic beverages. Trends in the market include the rise of microbreweries and brewpubs, which have gained popularity among beer enthusiasts in Jordan. These establishments offer a wide range of craft beers, often produced in small batches using traditional brewing methods. The craft beer trend is also influenced by the growing popularity of beer festivals and events, where consumers can sample a variety of beers from different breweries. Local special circumstances in Jordan have also contributed to the development of the Beer market. The country has a young and increasingly affluent population, which has led to a rise in disposable income and a greater willingness to spend on premium products, including craft beers. Additionally, the government has taken steps to support the growth of the beer industry, such as reducing taxes and regulations on microbreweries. Underlying macroeconomic factors, such as population growth and urbanization, have also played a role in the development of the Beer market in Jordan. The country's population has been steadily increasing, leading to a larger consumer base for beer products. Urbanization has also contributed to the growth of the market, as more people are living in cities and have access to a wider range of beer options. Overall, the Beer market in Jordan is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers become more discerning and seek higher quality products, the demand for premium and craft beers is expected to continue to rise. Additionally, the rise of microbreweries and brewpubs, along with government support and favorable macroeconomic conditions, will contribute to the further development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.