Beer - Bosnia and Herzegovina

The Beer market in Bosnia and Herzegovina has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: Customers in Bosnia and Herzegovina have shown a growing preference for craft beers and imported brands. This shift in preference can be attributed to the increasing interest in unique and high-quality beer options. Craft beers, with their distinct flavors and artisanal production methods, have gained popularity among consumers who are seeking a more diverse and premium drinking experience. Additionally, imported beer brands have become more accessible in the market, offering a wide range of options from different countries. This has further fueled the demand for non-traditional beer choices among consumers.

Trends in the market: One prominent trend in the Beer market in Bosnia and Herzegovina is the rise of microbreweries. These small-scale breweries have emerged as key players in the market, offering a variety of craft beers that cater to the evolving tastes of consumers. The growth of microbreweries has not only increased the availability of craft beers but has also contributed to the development of a vibrant beer culture in the country. Consumers are now more inclined to explore different beer styles and flavors, leading to an increased demand for niche and specialty beers.

Local special circumstances: Bosnia and Herzegovina's geographical location and cultural heritage play a significant role in shaping the Beer market. The country's proximity to European beer-producing countries has facilitated the importation of a wide range of beer brands. Furthermore, Bosnia and Herzegovina has a rich brewing tradition, with beer being an integral part of the local culture. This cultural affinity for beer has created a strong domestic market and a favorable environment for the growth of the industry.

Underlying macroeconomic factors: The Beer market in Bosnia and Herzegovina is also influenced by underlying macroeconomic factors. The country has experienced a period of economic stability and growth, which has positively impacted consumer spending power. As a result, consumers have more disposable income to spend on discretionary items such as premium beers. Additionally, the tourism industry in Bosnia and Herzegovina has been growing steadily, attracting visitors from around the world. This influx of tourists has contributed to the increased demand for beer, both in terms of domestic consumption and exports. In conclusion, the Beer market in Bosnia and Herzegovina is witnessing growth due to changing customer preferences, the emergence of microbreweries, local cultural influences, and favorable macroeconomic conditions. The demand for craft beers and imported brands is on the rise, reflecting consumers' desire for unique and high-quality beer options. The presence of microbreweries has further fueled this trend and contributed to the development of a vibrant beer culture. With its rich brewing tradition and favorable economic conditions, Bosnia and Herzegovina is well-positioned to continue its growth in the Beer market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.