Alcoholic Drinks - Albania | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$481.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$357.4m in 2024.
Revenue, combined amounts to US$838.6m in 2024.
The revenue, at home is expected to grow annually by 0.70% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$170.30 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 67.2m L by 2024.
Volume, out-of-home is expected to amount to 42.0m L in 2024.
Volume, combined is expected to amount to 109.1m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -3.5% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 23.77L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Albania has been experiencing significant growth in recent years. Customer preferences have shifted towards premium and craft beverages, driving the demand for high-quality and unique alcoholic drinks. This trend is in line with the global market, where consumers are increasingly seeking out premium and artisanal products.

Customer preferences: Albanian consumers have shown a growing interest in premium alcoholic drinks. This can be attributed to several factors, including increased disposable income, changing lifestyles, and a desire for higher quality products. Consumers are willing to spend more on alcoholic beverages that offer unique flavors, superior ingredients, and a more refined drinking experience. As a result, there has been a rise in the consumption of premium spirits, craft beers, and boutique wines.

Trends in the market: One of the key trends in the Albanian alcoholic drinks market is the growing popularity of craft beers. Craft breweries have emerged across the country, offering a wide range of unique and flavorful beers. This trend mirrors the global craft beer movement, which has gained traction in many countries. Craft beer appeals to consumers who are looking for variety, quality, and a more personalized drinking experience. Another trend in the market is the increasing demand for wine. Albania has a long history of winemaking, and the country's wines are gaining recognition both domestically and internationally. Consumers are becoming more knowledgeable about wine and are seeking out local varieties and boutique wineries. This trend is driven by a growing interest in wine culture and the desire to support local producers.

Local special circumstances: Albania has a rich cultural heritage when it comes to alcoholic drinks. Traditional Albanian spirits, such as raki and mastika, hold a special place in the hearts of consumers. These spirits are often consumed during social gatherings and celebrations, and their production is deeply rooted in local traditions. Despite the growing popularity of premium and craft beverages, traditional spirits continue to play an important role in the Albanian market.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Albania can also be attributed to favorable macroeconomic conditions. The country has experienced steady economic growth, which has resulted in increased disposable income and improved living standards. As a result, consumers have more purchasing power and are able to spend more on discretionary items such as alcoholic beverages. Additionally, the tourism industry in Albania has been booming in recent years, attracting a large number of international visitors who are interested in experiencing the local food and drink culture. In conclusion, the Alcoholic Drinks market in Albania is developing in response to changing customer preferences, global trends, and favorable macroeconomic conditions. Consumers are increasingly seeking out premium and craft beverages, driving the demand for high-quality and unique alcoholic drinks. Additionally, the country's rich cultural heritage and favorable tourism industry contribute to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.