The Soccer Ticket Sales Market in Kenya has seen minimal growth due to factors such as limited access to technology and low consumer awareness. Online services have yet to gain widespread popularity in this market.
Customer preferences: With Kenyas growing middle class and increasing disposable income, there has been a rise in demand for high-quality entertainment experiences, resulting in a surge in soccer ticket sales. Additionally, the use of social media and digital platforms to promote and sell tickets has gained popularity among younger audiences. Furthermore, the trend of supporting local teams and players has led to a shift in consumer preferences towards attending domestic league matches as opposed to international tournaments. This is driven by a sense of national pride and the desire to support their homegrown talent.
Trends in the market: In Kenya, the Soccer Ticket Sales Market of the Soccer Market within the Sports Market is experiencing an increase in online ticket purchases, with more consumers turning to digital platforms for convenience and accessibility. Additionally, there is a rise in the use of mobile payment methods, such as M-PESA, which is becoming the preferred mode of transaction for many Kenyans. These trends indicate a shift towards a more digital and mobile-driven market, presenting opportunities for industry stakeholders to tap into this growing trend. It also highlights the importance of investing in digital infrastructure and partnerships with mobile payment providers to cater to the evolving needs of the market.
Local special circumstances: In Kenya, the Soccer Ticket Sales Market has been heavily influenced by the countrys strong passion for soccer. The local culture values the sport and its players, resulting in a high demand for tickets to matches. Additionally, geographical factors such as the large number of open-air stadiums and the countrys warm climate contribute to the popularity of soccer events. Furthermore, regulatory circumstances, such as the lack of strict licensing requirements for ticket vendors, have made it easier for new players to enter the market, leading to increased competition and ticket sales.
Underlying macroeconomic factors:
The Soccer Ticket Sales Market in Kenya is heavily influenced by macroeconomic factors such as the countrys economic growth and stability, government policies, and consumer spending habits. In recent years, Kenya has experienced steady economic growth, with a strong focus on infrastructure development and increasing investments in sports facilities. This has created a conducive environment for the growth of the Soccer Market within the Sports Market and has also led to an increase in disposable income, allowing for higher consumer spending on sports and entertainment. Additionally, the rising popularity of soccer globally has also contributed to the demand for tickets and merchandise in Kenya, further boosting the markets growth. However, factors such as fluctuating exchange rates, inflation, and political instability can also impact the performance of the Soccer Ticket Sales Market in Kenya.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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