The Online Gambling market in Kenya has been experiencing significant growth in recent years.
Customer preferences: Kenya has a large and growing population of internet users, which has contributed to the increasing popularity of online gambling. With the convenience of accessing online gambling platforms from the comfort of their own homes, Kenyan customers are increasingly turning to online gambling as a form of entertainment. Additionally, the younger generation in Kenya is more tech-savvy and open to trying new forms of entertainment, including online gambling.
Trends in the market: One of the key trends in the online gambling market in Kenya is the rise of mobile gambling. Mobile devices are the primary means of accessing the internet for many Kenyans, and online gambling operators have capitalized on this trend by developing mobile-friendly platforms and apps. This allows customers to gamble on the go, anytime and anywhere, which has greatly contributed to the growth of the market. Another trend in the market is the increasing variety of online gambling options available to Kenyan customers. In addition to traditional casino games like slots and table games, online gambling platforms in Kenya now offer sports betting, virtual sports, and even live dealer games. This wide range of options caters to different customer preferences and increases the overall appeal of online gambling.
Local special circumstances: The regulatory environment for online gambling in Kenya has also played a role in the market's development. In 2019, the Kenyan government implemented stricter regulations on the industry, including higher taxes and licensing fees for operators. While this initially posed challenges for some operators, it has also helped to weed out unlicensed and unregulated operators, making the market more secure for customers.
Underlying macroeconomic factors: Kenya's economy has been growing steadily in recent years, and this has had a positive impact on the online gambling market. As disposable incomes increase, more Kenyans have the financial means to participate in online gambling. Additionally, the growth of the middle class in Kenya has created a larger customer base for online gambling operators. In conclusion, the Online Gambling market in Kenya is experiencing significant growth due to customer preferences for convenience and variety, the rise of mobile gambling, and the favorable regulatory environment. The underlying macroeconomic factors, including a growing economy and increasing disposable incomes, have also contributed to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.Modeling approach:
Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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