The Basketball market in Kenya is seeing minimal growth due to factors such as limited media coverage, lack of popular merchandise, and the relatively high cost of tickets. These factors have resulted in a sluggish growth rate for the overall market, hindering its potential for expansion. However, with the rising popularity of the sport among youth and efforts to improve accessibility, there is potential for growth in the future.
Customer preferences: The popularity of basketball in Kenya has sparked a rise in demand for sports apparel and equipment, with consumers showing a preference for high-quality, durable products. Additionally, the emergence of basketball as a popular recreational and competitive sport has created opportunities in the market for local businesses to tap into the growing demand. This trend is also reflective of a shift towards a more fitness-conscious population, with individuals increasingly prioritizing physical activity and healthy living. As a result, there is a growing emphasis on incorporating sports and exercise into daily life, leading to an increased interest in basketball and other sports across various demographics.
Trends in the market: In Kenya, the Basketball Market has seen an increase in sponsorship deals with major brands, such as Nike and Adidas, showcasing the growing popularity of the sport in the country. This trend is expected to continue as more local leagues and tournaments are organized, providing opportunities for brands to reach a wider audience. Additionally, there has been a rise in the use of social media and live streaming to promote and showcase basketball games, making it more accessible to fans and potentially leading to increased revenue for the industry. This trend also highlights the increasing role of technology in the Sports market in Kenya, with potential implications for stakeholders in terms of marketing and sponsorships.
Local special circumstances: In Kenya, basketball is becoming increasingly popular due to its accessibility and affordability for young people. The countrys diverse landscape provides ample opportunities for outdoor courts and a vibrant streetball culture. The strong emphasis on community and team spirit in Kenyan culture has also led to a growing interest in team sports. Moreover, the governments investment in sports facilities and programs has bolstered the development of new talent and boosted the popularity of basketball in the country.
Underlying macroeconomic factors: The growth of the Basketball market in Kenya is influenced by macroeconomic factors such as economic stability, population demographics, and government support for sports development. Kenyas strong economic growth and increasing middle class population have contributed to a rising demand for sports activities, including basketball. Moreover, the governments initiatives to promote sports and improve infrastructure, such as constructing new sports facilities and hosting international events, have further boosted the growth of the basketball market. Additionally, the growing popularity and participation in basketball among youth in Kenya highlight its potential for future growth. These factors are expected to continue to positively impact the basketball market in Kenya, along with the overall growth of the Sports market in the country.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
