The Cricket market in Kenya is facing a negligible decline in growth rate, influenced by factors such as lack of government support, limited media coverage, and high ticket prices. Despite this, the market is fueled by the increasing interest in the sport among the Kenyan population and the convenience of online ticket purchases. However, without proper support and promotion, the market is struggling to reach its full potential.
Customer preferences: With the increasing popularity of fitness and wellness in Kenya, there is a growing interest in digital solutions for monitoring and improving health, including wearable devices and health tracking apps. Additionally, the populations growing adoption of digital technologies has led to a rise in online consultations with medical professionals, catering to the demand for convenient and timely medical advice. This trend is also fueled by the need for remote management and monitoring of chronic conditions, further driving the shift towards digital treatment options.
Trends in the market: In Kenya, the Cricket market has been seeing a significant rise in popularity, with the national teams success and the introduction of the Global T20 league. These trends have brought about a surge in interest and investment in the sport, leading to the development of new training facilities and infrastructure. Additionally, Kenya has been hosting international tournaments, attracting more players and spectators. This trajectory shows a promising future for Cricket in Kenya, with potential implications for industry stakeholders such as sponsors, broadcasters, and equipment manufacturers. It presents an opportunity for growth and expansion in a previously untapped market.
Local special circumstances: In Kenya, the Cricket Market is heavily influenced by the countrys colonial history and its lingering love for the sport. Despite not being a traditionally popular game, cricket has gained a devoted following thanks to the countrys large Indian and British expat populations. Geographically, the warm weather and flat terrain make for ideal playing conditions, with numerous local clubs and leagues catering to players of all levels. Furthermore, the government has made efforts to support and promote the sport, providing funding for training and infrastructure development, which has contributed to the growth and success of the Cricket Market in Kenya.
Underlying macroeconomic factors: The Cricket Market within the Sports Market in Kenya is greatly influenced by macroeconomic factors such as government policies and the national economic climate. With the rise of digital media and technology, the popularity of cricket has increased, creating a lucrative market. However, fluctuations in the economy, such as inflation and currency exchange rates, can impact consumers purchasing power and thus affect the demand for cricket products and services. In addition, government policies related to sports and investments in sports infrastructure can also shape the growth of the cricket market in Kenya. Lastly, global economic trends and events, such as the ongoing COVID-19 pandemic, can greatly impact the overall performance of the cricket market in the country.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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