Soccer Ticket Sales - Hungary

Hungary

Highlights

Revenue in the Soccer Ticket Sales market is projected to reach US$7.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.98%, resulting in a projected market volume of US$8.80m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$19.33 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 419.9k users by 2029.
User penetration in the Soccer Ticket Sales market will be at 3.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Ticket Sales Market in Hungary is seeing slow growth due to factors like high competition, limited demand, and economic challenges. However, increasing use of digital platform for ticket sales, growing soccer popularity, and consumer convenience are driving this market forward.

Customer preferences: A trend in the Hungarian Soccer Ticket Sales Market is the rising demand for mobile ticketing options. With the increasing use of smartphones and the convenience it offers, consumers are now looking for digital options to purchase their soccer tickets. This not only allows for easier and faster transactions but also eliminates the need for physical ticket pick up, saving time and effort for fans. Additionally, mobile ticketing also allows for contactless payments, which has become a priority for many consumers during the COVID-19 pandemic. This shift towards digital ticketing options is expected to continue as more people become comfortable with using technology for their everyday transactions.

Trends in the market: In Hungary, the Soccer Ticket Sales Market within the Sports Market is experiencing a rise in online ticket sales, as more consumers turn to digital channels for convenience and ease of purchase. In addition, there is a growing trend towards using social media and influencer marketing to promote events and drive ticket sales. This trend is significant as it allows for a wider reach and targeting of specific demographics. However, it also poses challenges for industry stakeholders who must adapt to a rapidly changing landscape and invest in digital marketing strategies to stay competitive. As technology continues to evolve and online sales become the norm, traditional ticket sales methods may become obsolete. This highlights the need for industry players to continually innovate and embrace digitalization in order to stay relevant.

Local special circumstances: In Hungary, the Soccer Ticket Sales Market is heavily influenced by the countrys strong soccer culture and pride for their national team. This leads to high demand and competitive pricing for tickets. Additionally, the market is impacted by the countrys economic situation, with many fans unable to afford expensive tickets. This has led to the emergence of secondary ticketing platforms, allowing for more affordable options. The market is also impacted by government regulations, such as strict laws regarding scalping and ticket reselling, which can limit the availability and accessibility of tickets. These unique factors in Hungarys market contribute to the dynamic nature of the Soccer Ticket Sales Market within the Sports Market.

Underlying macroeconomic factors: The Soccer Ticket Sales Market in Hungary is heavily influenced by macroeconomic factors, including the overall health of the national economy, fiscal policies, and global economic trends. For example, a strong national economy with favorable fiscal policies can lead to increased consumer spending and higher demand for soccer tickets. On the other hand, a weak economy with restrictive fiscal policies can lead to decreased purchasing power and lower ticket sales. Similarly, global economic trends such as changes in exchange rates and inflation rates can also impact the affordability of tickets for both domestic and international fans. As such, it is essential for companies in the Soccer Market to closely monitor and adapt to these macroeconomic factors to ensure continued success in the Hungarian market.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.