Soccer Merchandise - Hungary

Hungary

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$11.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.79%, resulting in a projected market volume of US$12.46m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$27.16 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 468.8k users by 2029.
User penetration in the Soccer Merchandise market will be at 4.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in Hungary is experiencing minimal growth due to factors such as decreasing interest in soccer, economic downturn, and limited marketing efforts. Despite this, the market offers a convenient way for consumers to support their favorite teams through online purchases.

Customer preferences: The growing popularity of soccer in Hungary has led to an increase in demand for team merchandise among fans, with a particular preference for unique and exclusive designs. This trend is also being influenced by the younger demographic, who are more active on social media and seek out trendy and fashionable items. Additionally, as the culture around soccer continues to evolve, there is a growing interest in vintage and retro merchandise, catering to a nostalgia for past teams and iconic players. This trend is also being reflected in the marketing strategies of soccer merchandise retailers, who are capitalizing on the emotional connection and loyalty of fans to their favorite teams.

Trends in the market: In Hungary, the Soccer Merchandise Market has seen a surge in e-commerce sales as the pandemic has led to a shift in consumer behavior towards online shopping. Soccer clubs have also incorporated digital platforms to engage with fans, offering personalized merchandise and virtual meet and greets with players. This trend towards digitalization is expected to continue, with technology playing a crucial role in enhancing the fan experience. Additionally, there is a growing demand for sustainable and eco-friendly merchandise, as consumers become more conscious about the environmental impact of their purchases. This presents an opportunity for industry stakeholders to cater to this demand and differentiate themselves in a competitive market.

Local special circumstances: In Hungary, the Soccer Merchandise Market is heavily influenced by the countrys strong soccer culture and love for the sport. This results in a high demand for team merchandise and memorabilia, with fans willing to spend large amounts on authentic merchandise. Additionally, the Hungarian government has implemented strict regulations to combat counterfeit products, promoting the sale of official merchandise. Geographically, being located in central Europe, Hungary also serves as a central hub for distribution and trade, further driving the Soccer Merchandise Market.

Underlying macroeconomic factors: The Soccer Merchandise Market within the Sports Market in Hungary is impacted by various macroeconomic factors. The countrys economic health is a significant factor, with Hungary experiencing strong economic growth in recent years. Additionally, favorable fiscal policies and increasing consumer spending are contributing to market growth. Furthermore, the global popularity of soccer and the increasing demand for licensed merchandise is driving market expansion. However, the overall performance of the market is also influenced by global economic trends, such as fluctuations in exchange rates and trade policies. Moreover, government initiatives to promote the sports industry, along with investments in stadium infrastructure, are fostering market growth in Hungary.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.