The Soccer Media Market in Hungary is seeing minimal growth, influenced by factors such as the slow adoption of digital technologies, lack of awareness among consumers, and traditional media still dominating the market. However, the convenience of online services is gradually driving growth. With a sluggish growth rate, the impact of these factors is evident in the countrys soccer media landscape.
Customer preferences: With the influx of young, tech-savvy viewers, there has been a noticeable shift towards online streaming and live sports viewing on social media platforms in Hungary. This trend is largely driven by the preference for convenience and accessibility, as well as the increasing availability of high-speed internet. Additionally, soccer-specific social media accounts and podcasts have gained traction, providing a platform for fans to engage with their favorite teams and players.
Trends in the market: In Hungary, the Soccer Media Market is experiencing an increase in online streaming services, providing access to live matches and highlights for fans. This trend is expected to continue, as more viewers opt for convenient and affordable streaming options. Additionally, there is a growing trend of social media engagement within the soccer community, with players and teams using various platforms to connect with fans and increase their reach. This has significant implications for industry stakeholders, who must adapt to these digital trends to remain competitive and engage with their target audience. Furthermore, there is a potential for increased sponsorship opportunities and revenue generation through social media collaborations and partnerships.
Local special circumstances: In Hungary, the Soccer Media Market is heavily influenced by the countrys love for the sport, as well as its history and culture. Soccer is deeply ingrained in the Hungarian lifestyle, with a strong emphasis on the national teams success. Additionally, regulations in the country heavily favor domestic media companies in terms of broadcasting rights, leading to a unique market dynamic. These factors result in a highly competitive and lucrative Soccer Media Market within the larger Sports Market in Hungary.
Underlying macroeconomic factors:
The Soccer Media Market in Hungary is greatly influenced by macroeconomic factors such as the overall economic health of the country, fiscal policies, and global economic trends. A strong and stable economy with favorable fiscal policies attract investments and promote growth in the media market. Conversely, economic downturns and unfavorable policies can limit market growth. As Hungarys economy continues to grow and develop, there is an increasing demand for media content, including soccer, leading to an expansion of the Soccer Media Market. Moreover, with the rise of digital media, technological advancements play a crucial role in the market. Countries with advanced digital infrastructure have a competitive advantage in the Soccer Media Market, as they can provide high-quality and accessible content to consumers. However, investments in digital infrastructure can be hindered by tight budgets and may slow down market growth.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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