In Eastern Africa, the soccer ticket sales market has seen modest growth due to factors like the rising popularity of online ticketing and increasing interest in soccer. However, external factors such as economic instability and limited access to technology are impacting the growth rate in this market, which remains minimal.
Customer preferences: In Eastern Africa, the Soccer Ticket Sales Market has seen a rise in online ticket purchases due to the increased penetration of internet services and the growing preference for digital transactions. Additionally, there has been a shift towards multi-platform access for ticket purchasing, allowing consumers to make purchases via mobile devices as well. This trend is reflective of the changing consumer behavior towards digital solutions and convenience in purchasing and managing their sporting event experiences.
Trends in the market: In Eastern Africa, the soccer ticket sales market is rapidly expanding, driven by the regions growing population and increasing interest in both local and international soccer matches. In recent years, there has been a trend towards the use of digital platforms for ticket sales, making it easier for fans to purchase tickets and increasing accessibility for those living in more remote areas. This trend is expected to continue, driven by the regions increasing rate of smartphone adoption and heavily digital-focused younger population. This shift towards digital ticket sales also presents opportunities for industry stakeholders to better target their marketing efforts and gather valuable data on consumer preferences, potentially leading to more strategic and successful ticket selling strategies in the future.
Local special circumstances: In Eastern Africa, the Soccer Ticket Sales Market of the Soccer Market within the Sports Market is heavily influenced by local cultures and traditions. For example, in countries like Kenya and Tanzania, soccer is deeply ingrained in the local communities and is often viewed as a way of life. This has resulted in a high demand for soccer tickets and has also led to the emergence of unique ticketing strategies, such as door-to-door sales and group ticket discounts. Additionally, regulatory factors, like government support for the sport, have also played a significant role in the growth of the soccer ticket sales market in Eastern Africa.
Underlying macroeconomic factors:
The Soccer Ticket Sales Market of the Soccer Market within the Sports Market is notably impacted by macroeconomic factors such as consumer spending patterns, government policies, and overall economic stability. Countries with strong economies and high disposable incomes tend to see greater demand for soccer tickets and higher sales. On the other hand, regions with economic uncertainty and weak consumer confidence may experience a decline in ticket sales. Fiscal policies, such as taxes and tariffs, can also affect the affordability of tickets and influence market performance. Additionally, global economic trends and trade agreements can impact the availability and cost of international matches, thereby influencing ticket sales in the international market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
