The Soccer Market in Eastern Africa has seen modest growth due to several factors such as the growing popularity of soccer media, increasing demand for soccer merchandise, and the convenience offered by online ticket sales. The slow growth rate can be attributed to factors like limited access to internet and low purchasing power in certain regions.
Customer preferences: With Eastern Africa becoming an emerging market for soccer, there has been a noticeable increase in demand for sports-specific technology and equipment. This is driven by the growing interest in the sport among the younger demographic, who are more tech-savvy and value performance-enhancing products. Additionally, there has been a shift towards sustainable and eco-friendly products, with consumers becoming more conscious of their environmental impact. This trend has led to a rise in demand for ethically-sourced and eco-friendly soccer gear and equipment.
Trends in the market: In Eastern Africa, the Soccer Market within the Sports Market is experiencing a surge in investment and interest from international organizations, as well as a growing fan base. This trend is expected to continue as the regions economy and infrastructure improve, potentially leading to increased revenue streams and profitability for stakeholders. Additionally, there is a growing trend towards digital engagement and fan participation through use of social media platforms and live streaming services, which are becoming essential for sports organizations to stay competitive in the market. This trend is expected to have significant implications for industry stakeholders, including a need for increased digital capabilities and investment in fan engagement strategies.
Local special circumstances: In Eastern Africa, the Soccer Market within the Sports Market is heavily influenced by the regions strong passion and love for the sport. Many countries in this region have a long history and tradition of playing soccer, making it a major part of their cultural identity. Additionally, the geographical landscape and weather conditions in Eastern Africa favor outdoor sports, making soccer a popular choice among the population. Furthermore, government policies and regulations in some countries have led to the development and growth of the soccer market, creating opportunities for local players and businesses to thrive. These unique factors contribute to the vibrant and dynamic nature of the soccer market in Eastern Africa, setting it apart from other markets in the sports industry.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in Eastern Africa is influenced by various macroeconomic factors. These include the state of the global economy, the economic health of the country, government policies, and other financial indicators that impact the performance of the market. Countries with strong economies and stable fiscal policies tend to have a more favorable environment for the growth of the soccer market. Additionally, the increasing popularity of soccer in the region and the rise of disposable income among the population are also contributing to the growth of the market. However, challenges such as political instability and underdeveloped infrastructure can hinder market growth in certain countries.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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