Market Insights Advertising & Media Sports Soccer

Soccer Ticket Sales - Asia

Asia

Revenue in the Soccer Ticket Sales market is projected to reach US$1.62bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.46%, resulting in a projected market volume of US$1.92bn by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$1,375.00m in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$13.48 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 128.5m users by 2029.
User penetration in the Soccer Ticket Sales market will be at 2.6% in 2024.

Market

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Region comparison

Currency

Analyst Opinion

The Soccer Ticket Sales Market in Asia is seeing moderate growth due to factors such as increased adoption of online booking, growing interest in sports among Asians, and the convenience of purchasing tickets online. However, the growth rate is being impacted by competition from other forms of entertainment and limited availability of high-profile matches.

Customer preferences: In Asia, there is a growing trend of using virtual and augmented reality to enhance the fan experience during live soccer games. With the rise of technological advancements, consumers are seeking more immersive and interactive ways to engage with the sport. This has led to an increase in demand for virtual tickets, broadcasting and live streaming of games, and virtual merchandising. Additionally, the pandemic has accelerated this trend, with fans turning to online platforms for their soccer needs.

Trends in the market: In Asia, the Soccer Ticket Sales Market is witnessing a surge in online ticket purchases, as more consumers are turning to digital channels for convenience and better pricing. This trend is especially prevalent in countries like China, where e-commerce and mobile payments are widely adopted. With the rise of e-sports and virtual events, the demand for digital soccer tickets is expected to continue to grow. Industry stakeholders must adapt to this trend by optimizing their online ticketing platforms and partnering with digital payment providers to cater to the evolving market preferences in Asia.

Local special circumstances: In Japan, the Soccer Ticket Sales Market is heavily influenced by the countrys strong fan culture and technological advancements. With a population that deeply values the sports history and traditions, there is a high demand for physical tickets and traditional fan experiences. However, the market is also expanding to incorporate online ticket sales and digital fan engagement, reflecting Japans reputation as a leader in innovative technology. Additionally, strict regulations on scalping and ticket reselling have led to a well-regulated market and a high level of trust between fans and sellers.

Underlying macroeconomic factors: The Soccer Ticket Sales Market in Asia is significantly impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. Countries with stable economies and high consumer spending, such as China and Japan, have a strong demand for soccer tickets. On the other hand, countries with economic instability and low consumer spending, such as India and Indonesia, may have lower ticket sales. Additionally, government policies around ticket pricing and stadium regulations also play a role in the overall performance of the Soccer Ticket Sales Market in the region. Moreover, the growing popularity of soccer in Asia and increasing investment in sports infrastructure are further driving the demand for tickets, making it a promising market for ticket sales.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.