There has been a slow growth rate in the Soccer market in Asia, due to factors such as limited consumer awareness, lack of investment in media, and competition from other sports. However, there is potential for growth with increasing adoption of digital technologies in the Soccer Media sub-market, rising interest in Soccer Merchandise, and convenience of online Ticket Sales.
Customer preferences: As the popularity of soccer continues to rise in Asian countries, there has been a growing demand for virtual streaming and online gaming platforms. This shift is driven by the younger generations preference for convenience and the ability to access soccer games and related content anytime, anywhere. Additionally, there has been an increase in the use of social media and messaging apps to connect with fellow soccer fans and engage in discussions about the sport. This trend highlights the importance of digitalization in the soccer market and showcases the evolution of consumer preferences towards online experiences rather than traditional methods of consuming sports content.
Trends in the market: In Asia, the Soccer Market within the Sports Market is experiencing a rise in digital transformation, with a growing trend of online ticketing and live streaming services. In China, there is a significant increase in soccer fan engagement through the use of social media platforms, providing opportunities for targeted marketing and sponsorships. In Europe, there is a shift towards data-driven decision making in player recruitment and game strategy. This trend has led to the development of advanced analytics and player tracking technologies, providing new opportunities for data-driven solutions and fan engagement. Overall, the digital transformation in the Soccer Market has the potential to increase revenue streams and enhance the overall experience for fans, players, and industry stakeholders.
Local special circumstances: In Asia, the Soccer Market is heavily influenced by the regions passion for the sport and its rich history in the game. This cultural affinity has led to a high potential for sponsorship and merchandise sales, with teams and players having a powerful presence in the local market. Additionally, varying levels of government support and regulations in each country impact the development and growth of the Soccer Market. For example, in China, the government has made significant investments in the sport, aiming to host and eventually win the FIFA World Cup. Such unique factors play a crucial role in shaping the Soccer Market in Asia and differentiate it from other markets globally.
Underlying macroeconomic factors:
In the rapidly growing Soccer Market within the Sports Market market in Asia, macroeconomic factors are key drivers of market performance. As the region continues to experience economic growth, there has been a significant increase in consumer spending power and disposable income, leading to a higher demand for sporting events and merchandise. Additionally, favorable government policies and investments in sports infrastructure have enhanced the popularity of soccer in Asia. Moreover, with the rising number of middle-class households and a young population, there is a significant potential for growth in the soccer market in Asia. Furthermore, the growing focus on healthy lifestyles and physical fitness is also boosting the demand for soccer, thereby driving market growth.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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